google optimize sunset

Google Optimize is shutting down

Google has announced that it will sunset its free and paid versions of Google Optimize on 30 September 2023.

Victoria Spall

Can brands still trust Twitter?

For better or worse, Twitter has changed a lot since Musk became CEO. As a result, brands need to decide whether to pull back from Twitter, or carry on as usual.

Victoria Spall

How can marketers use ChatGPT?

No, ChatGPT isn’t going to put you out of a job. Here are some practical, interesting, and fun ways to use it instead.

Victoria Spall

How to start an email newsletter

Want to get started with sending your first email newsletter campaign? Here’s what you need to know.

Victoria Spall