Google has announced that it will sunset its free and paid versions of Google Optimize on 30 September 2023.
Author: Victoria Spall
Can brands still trust Twitter?
For better or worse, Twitter has changed a lot since Musk became CEO. As a result, brands need to decide whether to pull back from Twitter, or carry on as usual.
How can marketers use ChatGPT?
No, ChatGPT isn’t going to put you out of a job. Here are some practical, interesting, and fun ways to use it instead.
Are influencer endorsements really worth it for brands?
Will your brand be investing more or less in influencer marketing in the next 12 months?

Taking a stand – How it can impact your brand
Consumers aren’t stupid. They want brands to be genuine. If your brand is planning on taking a stand, it’d better be able to back it up.

A funnel-based approach to content marketing with paid search
Find out how to develop a paid content marketing strategy to reach potential customers, no matter where they are in the marketing funnel.

What could the UK replacing GDPR mean for digital marketers?
The UK government has decided that they want to come up with its own data privacy laws, replacing GDPR. But what could this change mean for businesses, and their marketing team?
Using AI Copywriting Tools for SEO – Yay or Nay?
Neural networks have become far more advanced. But can they truly replace humans as copywriters, and if so, can AI tools be used for SEO?
What is Google Ads data-driven attribution?
What is the Google Ads data-driven attribution model, how does it work, and should you make the switch?
What is Mixpanel, and how can it be used by marketing teams?
Mixpanel is not a replacement for Google Analytics, but instead, an additional tool for your analytics arsenal.
How to stop Google Ads showing for close variant keywords
When Google introduced ‘keyword close variants’, it caused havoc with ads showing for irrelevant searches. Find out how to fix it.
How to start an email newsletter
Want to get started with sending your first email newsletter campaign? Here’s what you need to know.