Pinterest has published what it predicts will be popular in 2024, based on an analysis of its user search data and machine learning. And it’s reported that it’s got it right 80% of the time in the past 4 years.
If you’re a marketer, particularly in an industry that lends itself well to visual content, acting now could mean you’re ahead of the curve in the months to come.
Here are some of the top trends for 2024.
Fashion and beauty
Metallics
2024 is the year to shine.
But gold hues are out, and highly polished silver and chrome pieces are in. Think foils, chainmail, and jewellery that shines like liquid mercury.
Laid-back jazz vibes
It may come as a bit of a surprise, but Millennials and Gen Z are moving away toward a more chilled aesthetic that encapsulates the vibe of a jazz club. As searches for jazz music increased on the platform, so too have searches for outfits that wouldn’t be out of place in the hottest smoke-filled jazz clubs of the past.
Eclectic Grandpa
For this trend, think embroidered knits and pearls paired with retro streetwear, and a lot of customisation.
The bold prints and mixed textures are becoming popular with Gen Z, but have also caught the eye of Boomers who want to update their wardrobes.
Bows on everything
Bows are hotly tipped to be a highly featured detail for 2024. From hair accessories, to bags, to shoes, to jewellery, Millennials and Gen Z are jumping on this trend.
Feeling blue
Blue eyeshadow is back in a big way.
Taking inspiration from the 60s and the 80s, lids are adorned with shades from power blue, to bright turquoise, all the way through to dark and smoky navy pigments.
But it doesn’t stop there – blue nails and lips are also expected to be big this year.
Jellyfish
If you’re not ready for this jelly, you should be.
And it’s a huge trend when it comes to anything above the neck in particular, with jellyfish haircuts and hats both seeing huge increases in search interest.
For clothing, soft, puffy tulle fabrics and puffball hems are channelling the humble jellyfish to create fun and romantic looks.
Home improvement
Kitsch kitchens
Kitchen design is going retro in a big way, but with a maximalist update for 2024.
Eclectic and eccentric, expect bold and bright, clashing colours, mixed with vintage-look appliances and thrifted accessories. This trend is expected to be popular with Gen X and Boomers.
Cafecore
With the price of a coffee rising beyond what most people are willing to pay in a cost of living crisis, people are looking to bring the cafe to them.
With beautifully crafted pottery cups and mugs, and coffee-making machines and gadgets that wouldn’t look out of place in a high-end European cafe, the older generations are leading the way with this trend.
Western Gothic
Yeehaw. Saddle up for some dark and sultry vibes where cowboys collide with goths.
With hints of Americana, fringing, snakeskin and cow print, this trend is all about creating an imposing, luxe look using a lot of black and dark grey tones.
The life aquatic
Plant terrariums have been popular for a while now, but now, Millennials and Gen Z are looking to build miniature aquatic ecosystems to house fish and turtles, planted and accessorised to create a natural look.
Lifestyle
Camping it up
The great outdoors is calling in 2024.
With huge increases in searches for all things off the beaten track, including camping, clothing and cars, road trips are set to be a big deal for Boomers and Gen X. Hiking gear and portable cooking equipment are essential items for life on the road.
Relax and recharge
Tired of the hustle and bustle, Gen Z and Millennials are looking to slow things down, opting to relax and recharge on holiday, rather than hitting the bars or cramming in sightseeing trips to overcrowded tourist spots.
Wellbeing is a big part of this trend, creating spaces which are cosy, calm and comfortable.
Glowing bods
Those of us with mature skin will be looking for head-to-toe pampering in 2024. At-home spa experiences and full-body skincare routines are at the forefront of this trend. Think luxury products that exfoliate, rehydrate, and protect from the elements.
Adding some fun to finance
Personalisation in financial services is certainly not new, but in 2024, younger generations are expected to look for ways to ignore the fact that they have no money by tracking their finances using cute calendars and planners, and putting stickers on cards.
For those who do have a few pennies to scrape together at the end of the month, piggy banks and saving wallets are also seeing an increase in popularity.
How can marketers and content creators leverage these trends?
If you’re a visual brand and you’re not using Pinterest, why not? With a user base of almost 500 million across a diverse range of demographics, there’s likely to be at least one emerging trend your brand can tap into.
Think about building boards that centre around these trends, and expand them into related topics and products using board sections. Conduct keyword research to find out which trends are closely related.
If you have the budget, consider advertising on Pinterest. For more tips on how to get started on Pinterest, check out this post.
You can explore all of the Pinterest Predicts trends here. Which is your favourite?
