Will your brand be investing more or less in influencer marketing in the next 12 months?
Author: Victoria Spall
Browser Media’s resident geek with ten years account management experience under my belt.
Fell in love with the fast-paced world of digital marketing, and I’ve never looked back.
I’m a massive anime nerd, avid wonky punk listener, and roast dinner connoisseur.
Taking a stand – How it can impact your brand
Consumers aren’t stupid. They want brands to be genuine. If your brand is planning on taking a stand, it’d better be able to back it up.
Developing a funnel-based approach to content marketing using paid search
Find out how to develop a paid content marketing strategy to reach potential customers, no matter where they are in the marketing funnel.
What could the UK replacing GDPR mean for digital marketers?
The UK government has decided that they want to come up with its own data privacy laws, replacing GDPR. But what could this change mean for businesses, and their marketing team?
Using AI Copywriting Tools for SEO – Yay or Nay?
Neural networks have become far more advanced. But can they truly replace humans as copywriters, and if so, can AI tools be used for SEO?
What is Google Ads data-driven attribution?
What is the Google Ads data-driven attribution model, how does it work, and should you make the switch?
What is Mixpanel, and how can it be used by marketing teams?
Mixpanel is not a replacement for Google Analytics, but instead, an additional tool for your analytics arsenal.
How to stop Google Ads showing for close variant keywords
When Google introduced ‘keyword close variants’, it caused havoc with ads showing for irrelevant searches. Find out how to fix it.
How to start an email newsletter
Want to get started with sending your first email newsletter campaign? Here’s what you need to know.
My Five #483
This week’s My Five features crypto crashes, boob bans, Google giving bad SEO advice and a more inclusive image search.
Spring clean your Google Ads account
Time for a bit of spring cleaning. Here are a few hints and tips to help give your Google Ads account a sprucing up.
My Five #478
In this week’s My Five, Dyson creates a product that sucks and blows, Twitter wants you to pair up, and graffiti dongs become part of an awareness campaign.