AI-driven traffic is on the rise. Learn how to identify and track AI referrals in GA4, ensuring more accurate reporting as new AI tools emerge.
Author: Victoria Spall
Browser Media’s resident geek with ten years account management experience under my belt.
Fell in love with the fast-paced world of digital marketing, and I’ve never looked back.
I’m a massive anime nerd, avid wonky punk listener, and roast dinner connoisseur.
Is Google Ads keyword targeting dead?
‘Exact match’ hasn’t meant ‘exact’ for a while now. But Google Ads is really winding me up by showing ads for completely irrelevent search terms.
How to exclude placements in Performance Max campaigns
Fed up of not knowing where your Performance Max ads are showing? Learn how to find and exclude placements to better optimise your Google Performance Max campaigns.
Social media platforms are getting worse
More AI, fewer policies to protect users. More hate speech, less accountability. Is it just me, or are social media platforms getting worse?
The downfall of parasite SEO and Google’s site reputation abuse update
What is parasite SEO, and why, following an update to Google’s spam policies, are some major sites no longer ranking?
The risks of launching a website without considering SEO
SEO is an important consideration when redesigning a website. Understand the risks of a website migration not being managed correctly.
New YouTube features announced including AI, Hype and YouTube Shopping
What do the latest updates to YouTube mean for brands, creators, and users?
Google AI Overview: What does it mean for SEO?
Now that Google AI Overviews (AIOs) have arrived in the UK, have the results improved, and what impact will it have on SEO?
Is the GenAI tool in Google Ads any good?
Do we need generative AI in Google Ads? I tried it out, so you don’t have to.
You can’t afford to ignore mobile shoppers in your marketing strategy
If you aren’t already looking at ways to reach your target audience via mobile devices, now’s the time to do so.
Google Ads introduces even more automation and AI
Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.
Google rolls out AI in SERPs in the US – and everyone hates it
Google has finally rolled out its AI-powered overview in SERPs, known as Search Generative Experiences (SGE). And it’s not going well.