ga4 events 2

Why you might see duplicate events in GA4

Were you as puzzled as I was when GA4 started showing duplicate events with a number 2 appended to them? Here’s how to fix it.

Victoria Spall
GA4 data and reporting issues

GA4 data and reporting issues

As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.

Victoria Spall
twitter rebrand x

Twitter rebrands as X, but why?

In yet another genius move, Elon Musk has decided to rebrand Twitter to ‘X’, apparently on a whim. What could possibly go wrong?

Victoria Spall

How to promote your event online

Whether you’re hosting, exhibiting, or attending, there are significant costs associated with events and conferences, so it’s crucial that you develop a marketing strategy that maximises your return on investment.

Victoria Spall

GA4 RegEx issues

If you have started migrating to Google Analytics 4 (GA4) from Universal Analytics, you might have hit some bumps in the road when it comes to using Regular Expressions (RegEx).

Victoria Spall