consent mode v2

What is Google Consent Mode v2?

If your business is using Google Ads for remarketing to customers in the EEA/UK, you need to update to Google Consent Mode v2. Here’s why.

Victoria Spall
marketing plan 2024

Digital marketing planning for 2024

When planning for the year ahead, it can be tempting to go bigger and better with your marketing strategy. But should you?

Victoria Spall
Black Friday Cyber Monday

Get ready for Black Friday and Cyber Monday

With higher-than-usual demand expected on this year’s Black Friday and Cyber Monday, what should brands be doing to prepare?

Victoria Spall
ga4 events 2

Why you might see duplicate events in GA4

Were you as puzzled as I was when GA4 started showing duplicate events with a number 2 appended to them? Here’s how to fix it.

Victoria Spall
GA4 data and reporting issues

GA4 data and reporting issues

As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.

Victoria Spall