We’re mere months away from fully transitioning from the Google Analytics we know and love to GA4. So how can you ensure that disruption to reporting is kept to a minimum?
Author: Victoria Spall
Browser Media’s resident geek with ten years account management experience under my belt.
Fell in love with the fast-paced world of digital marketing, and I’ve never looked back.
I’m a massive anime nerd, avid wonky punk listener, and roast dinner connoisseur.
Features coming to Performance Max campaigns in 2023
Google has announced that several updates are coming soon – and thankfully, some of them address major issues with Performance Max campaigns.
Google Ads Performance Max – Do they deliver results?
Performance Max campaigns allow advertisers to place ads across Google’s network and channels. But are they actually any good?
Google Optimize is shutting down
Google has announced that it will sunset its free and paid versions of Google Optimize on 30 September 2023.
Can brands still trust Twitter?
For better or worse, Twitter has changed a lot since Musk became CEO. As a result, brands need to decide whether to pull back from Twitter, or carry on as usual.
How can marketers use ChatGPT?
No, ChatGPT isn’t going to put you out of a job. Here are some practical, interesting, and fun ways to use it instead.
Are influencer endorsements really worth it for brands?
Will your brand be investing more or less in influencer marketing in the next 12 months?
Taking a stand – How it can impact your brand
Consumers aren’t stupid. They want brands to be genuine. If your brand is planning on taking a stand, it’d better be able to back it up.
Developing a funnel-based approach to content marketing using paid search
Find out how to develop a paid content marketing strategy to reach potential customers, no matter where they are in the marketing funnel.
What could the UK replacing GDPR mean for digital marketers?
The UK government has decided that they want to come up with its own data privacy laws, replacing GDPR. But what could this change mean for businesses, and their marketing team?
Using AI Copywriting Tools for SEO – Yay or Nay?
Neural networks have become far more advanced. But can they truly replace humans as copywriters, and if so, can AI tools be used for SEO?
What is Google Ads data-driven attribution?
What is the Google Ads data-driven attribution model, how does it work, and should you make the switch?