More AI, fewer policies to protect users. More hate speech, less accountability. Is it just me, or are social media platforms getting worse?
Author: Victoria Spall
The downfall of parasite SEO and Google’s site reputation abuse update
What is parasite SEO, and why, following an update to Google’s spam policies, are some major sites no longer ranking?
The risks of launching a website without considering SEO
SEO is an important consideration when redesigning a website. Understand the risks of a website migration not being managed correctly.
New YouTube features announced including AI, Hype and YouTube Shopping
What do the latest updates to YouTube mean for brands, creators, and users?
Google AI Overview: What does it mean for SEO?
Now that Google AI Overviews (AIOs) have arrived in the UK, have the results improved, and what impact will it have on SEO?
Is the GenAI tool in Google Ads any good?
Do we need generative AI in Google Ads? I tried it out, so you don’t have to.
Why you can’t afford to ignore mobile shoppers in your marketing strategy
If you aren’t already looking at ways to reach your target audience via mobile devices, now’s the time to do so.
Google Ads introduces even more automation and AI – whether you like it or not
Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.
Google rolls out AI in SERPs in the US – and everyone hates it
Google has finally rolled out its AI-powered overview in SERPs, known as Search Generative Experiences (SGE). And it’s not going well.
The battle against social media AI spambots
As AI becomes more and more advanced, there is a new problem emerging. The rise of AI spambots taking over social media.
Google Ads ‘Other’ search term data, and what to do about it
Are you seeing a lot of ‘Other’ search term data in your Google Ads campaigns? Here’s why, and what (to an extent) you can do about it.
What is Google Consent Mode v2?
If your business is using Google Ads for remarketing to customers in the EEA/UK, you need to update to Google Consent Mode v2. Here’s why.