In yet another genius move, Elon Musk has decided to rebrand Twitter to ‘X’, apparently on a whim. What could possibly go wrong?
Author: Victoria Spall
Could Meta Threads spell the end of Twitter?
What is Threads, the new social app from Meta? Could it result in the death of Twitter once and for all?
AI is going to break the internet – and not in a good way
AI is hyped as being the future of the internet. Here’s why I feel that’s a very, very bad thing.
How to promote your event online
Whether you’re hosting, exhibiting, or attending, there are significant costs associated with events and conferences, so it’s crucial that you develop a marketing strategy that maximises your return on investment.

AI features coming to Google Ads in 2023
This week, at Google Marketing Live, some of the new AI-powered features that will soon be available in Google Ads were unveiled.

What DIY punk can teach you about marketing
Passionate about your brand but limited on budget and resources? Take some inspiration from the DIY punk scene.

Google Ads to introduce generative AI to campaigns
Google is set to offer advertisers AI tools to ‘remix’ content in their ad campaigns. Should you be worried?
GA4 RegEx issues
If you have started migrating to Google Analytics 4 (GA4) from Universal Analytics, you might have hit some bumps in the road when it comes to using Regular Expressions (RegEx).
Google Bard – what does it mean for SEO?
I tried out the beta version of Google Bard to find out if SEO is likely to be made obsolete, as some in the industry have been predicting.
Transitioning KPIs from Google Analytics UA to GA4
We’re mere months away from fully transitioning from the Google Analytics we know and love to GA4. So how can you ensure that disruption to reporting is kept to a minimum?
Features coming to Performance Max campaigns in 2023
Google has announced that several updates are coming soon – and thankfully, some of them address major issues with Performance Max campaigns.
Google Ads Performance Max – Do they deliver results?
Performance Max campaigns allow advertisers to place ads across Google’s network and channels. But are they actually any good?