Were you as puzzled as I was when GA4 started showing duplicate events with a number 2 appended to them? Here’s how to fix it.
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As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.
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GDN campaigns can work well, but you may find you’re not getting the results you were hoping for if your campaigns are not well-optimised.
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Google Ads Performance Max campaigns can work well. But they’re still far from perfect. Here’s why.
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In yet another genius move, Elon Musk has decided to rebrand Twitter to ‘X’, apparently on a whim. What could possibly go wrong?
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What is Threads, the new social app from Meta? Could it result in the death of Twitter once and for all?
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AI is hyped as being the future of the internet. Here’s why I feel that’s a very, very bad thing.
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Whether you’re hosting, exhibiting, or attending, there are significant costs associated with events and conferences, so it’s crucial that you develop a marketing strategy that maximises your return on investment.
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This week, at Google Marketing Live, some of the new AI-powered features that will soon be available in Google Ads were unveiled.
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Passionate about your brand but limited on budget and resources? Take some inspiration from the DIY punk scene.
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Google is set to offer advertisers AI tools to ‘remix’ content in their ad campaigns. Should you be worried?
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If you have started migrating to Google Analytics 4 (GA4) from Universal Analytics, you might have hit some bumps in the road when it comes to using Regular Expressions (RegEx).
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