twitter rebrand x

Twitter rebrands as X, but why?

In yet another genius move, Elon Musk has decided to rebrand Twitter to ‘X’, apparently on a whim. What could possibly go wrong?

Victoria Spall

How to promote your event online

Whether you’re hosting, exhibiting, or attending, there are significant costs associated with events and conferences, so it’s crucial that you develop a marketing strategy that maximises your return on investment.

Victoria Spall

GA4 RegEx issues

If you have started migrating to Google Analytics 4 (GA4) from Universal Analytics, you might have hit some bumps in the road when it comes to using Regular Expressions (RegEx).

Victoria Spall
google bard ai

Google Bard – what does it mean for SEO?

I tried out the beta version of Google Bard to find out if SEO is likely to be made obsolete, as some in the industry have been predicting.

Victoria Spall
Transitioning KPIs to GA4

Transitioning KPIs from Google Analytics UA to GA4

We’re mere months away from fully transitioning from the Google Analytics we know and love to GA4. So how can you ensure that disruption to reporting is kept to a minimum?

Victoria Spall