Author: Victoria Spall

Victoria Spall
Browser Media’s resident geek, bringing over 15 years of account management experience to the table. I specialise in helping FinTech brands build authority online, but I’ve also worked with a wide range of B2B and B2C companies. Outside of work, I’m an unashamed anime nerd, DIY punk enthusiast, and self-proclaimed roast dinner connoisseur.

  • Why you might see duplicate events in GA4

    Were you as puzzled as I was when GA4 started showing duplicate events with a number 2 appended to them? Here’s how to fix it.

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    Victoria Spall

  • GA4 data and reporting issues

    As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.

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    Victoria Spall

  • How to improve the performance of Google Display Network campaigns

    GDN campaigns can work well, but you may find you’re not getting the results you were hoping for if your campaigns are not well-optimised. 

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    Victoria Spall

  • Performance Max campaigns are still far from perfect

    Google Ads Performance Max campaigns can work well. But they’re still far from perfect. Here’s why.

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    Victoria Spall

  • Twitter rebrands as X, but why?

    In yet another genius move, Elon Musk has decided to rebrand Twitter to ‘X’, apparently on a whim. What could possibly go wrong?

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    Victoria Spall

  • Could Meta Threads spell the end of Twitter?

    What is Threads, the new social app from Meta? Could it result in the death of Twitter once and for all?

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    Victoria Spall

  • AI is going to break the internet – and not in a good way

    AI is hyped as being the future of the internet. Here’s why I feel that’s a very, very bad thing.

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    Victoria Spall

  • How to promote your event online

    Whether you’re hosting, exhibiting, or attending, there are significant costs associated with events and conferences, so it’s crucial that you develop a marketing strategy that maximises your return on investment.

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    Victoria Spall

  • AI features coming to Google Ads in 2023

    This week, at Google Marketing Live, some of the new AI-powered features that will soon be available in Google Ads were unveiled.

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    Victoria Spall

  • What DIY punk can teach you about marketing

    Passionate about your brand but limited on budget and resources? Take some inspiration from the DIY punk scene.

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    Victoria Spall

  • Google Ads to introduce generative AI to campaigns

    Google is set to offer advertisers AI tools to ‘remix’ content in their ad campaigns. Should you be worried?

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    Victoria Spall

  • GA4 RegEx issues

    If you have started migrating to Google Analytics 4 (GA4) from Universal Analytics, you might have hit some bumps in the road when it comes to using Regular Expressions (RegEx).

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    Victoria Spall