Author: Victoria Spall

Consumers aren’t stupid. They want brands to be genuine. If your brand is planning on taking a stand, it’d better be able to back it up.

Find out how to develop a paid content marketing strategy to reach potential customers, no matter where they are in the marketing funnel.

The UK government has decided that they want to come up with its own data privacy laws, replacing GDPR. But what could this change mean for businesses, and their marketing team?

Neural networks have become far more advanced. But can they truly replace humans as copywriters, and if so, can AI tools be used for SEO?

What is the Google Ads data-driven attribution model, how does it work, and should you make the switch?

Mixpanel is not a replacement for Google Analytics, but instead, an additional tool for your analytics arsenal.

When Google introduced ‘keyword close variants’, it caused havoc with ads showing for irrelevant searches. Find out how to fix it.

Want to get started with sending your first email newsletter campaign? Here’s what you need to know.

This week’s My Five features crypto crashes, boob bans, Google giving bad SEO advice and a more inclusive image search.

Time for a bit of spring cleaning. Here are a few hints and tips to help give your Google Ads account a sprucing up.

In this week’s My Five, Dyson creates a product that sucks and blows, Twitter wants you to pair up, and graffiti dongs become part of an awareness campaign.

In today’s My Five, Zuckerberg wants to make employees his ‘Metamates’, Coinbase takes a punt on a Superbowl ad, and beauty influencers lube up.