Author: Victoria Spall

Google is set to offer advertisers AI tools to ‘remix’ content in their ad campaigns. Should you be worried?

If you have started migrating to Google Analytics 4 (GA4) from Universal Analytics, you might have hit some bumps in the road when it comes to using Regular Expressions (RegEx).

I tried out the beta version of Google Bard to find out if SEO is likely to be made obsolete, as some in the industry have been predicting.

We’re mere months away from fully transitioning from the Google Analytics we know and love to GA4. So how can you ensure that disruption to reporting is kept to a minimum?

Google has announced that several updates are coming soon – and thankfully, some of them address major issues with Performance Max campaigns.

Performance Max campaigns allow advertisers to place ads across Google’s network and channels. But are they actually any good?

Google has announced that it will sunset its free and paid versions of Google Optimize on 30 September 2023.

For better or worse, Twitter has changed a lot since Musk became CEO. As a result, brands need to decide whether to pull back from Twitter, or carry on as usual.

No, ChatGPT isn’t going to put you out of a job. Here are some practical, interesting, and fun ways to use it instead.

Will your brand be investing more or less in influencer marketing in the next 12 months?

Consumers aren’t stupid. They want brands to be genuine. If your brand is planning on taking a stand, it’d better be able to back it up.

Find out how to develop a paid content marketing strategy to reach potential customers, no matter where they are in the marketing funnel.