Dark patterns can effectively influence consumer behaviour. Here are some examples of dark patterns and reasons why they can be detrimental to brands.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
Could it be a drop in search demand?
Identifying when a drop in search demand could be (and when it’s not) behind your decrease in site traffic.
Can search engines tell if AI has been used to plagiarise content?
Google doesn’t seem to be able to detect content that has been scraped and then reworked using AI. Or maybe it can, and just doesn’t care. What does this mean for the SEO industry?
Advertising in publications
There are a range of advertising options available in both online and print magazines and publications, all of which can be a beneficial tool for your brand.
Email reports in GA4
Cue the fanfare… You can now schedule reports from GA4. Welcome to some very long overdue functionality.
Three major changes to Google Search: Follow, Notes, E-E-A-T updates
Google announced three major changes in its November 2023 Search Update – some good, and some potentially very bad for digital marketers.
7 tips for using images in your PR pitches
Often the quality and availability of photos you have at your disposal isn’t something you have control over. Here are seven things you can control.
What does Google’s 3 pillars of search tell us about SEO?
The DOJ v Google case in the US is surfacing some interesting evidence, which reveals a little of Google’s inner workings. What did we learn this week?
Colchester’s marketers: join us for Beers & Ideas
We’re inviting junior and early years marketers into our vibrant Colchester office to meet and connect with like-minded people. We hope to see you there!
The shape of social media: 2024
Streamline your 2024 social media strategy with insights and predictions from some of the industry’s greatest.
Get ready for Black Friday and Cyber Monday
With higher-than-usual demand expected on this year’s Black Friday and Cyber Monday, what should brands be doing to prepare?
R.I.P. Link Building?
So, link building is the latest tactic to be declared as dead. Can this really be true?