Just an excuse to offload my frustrations about copy readability tools…
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
Pitch perfect
How to pitch stories to journalists and maximise media coverage.
Is Google Ads keyword targeting dead?
‘Exact match’ hasn’t meant ‘exact’ for a while now. But Google Ads is really winding me up by showing ads for completely irrelevent search terms.
The power of brand awareness
Enjoy a selection of my favourite brand identity examples.
How to edit AI content
Using AI as a starting point for your copy? Here’s what to look out for…
How to improve your page load speed
Page load speed is important for SEO, but also for the overall user experience of any website. 10 tips to improve page speed.
Turning coverage levels up to the max
The top 10 strategic moves for amplifying press release content.
Should I accept guest posts on my blog?
Guest posts are friends, not food.
Digital marketing for friendly societies
The challenge of attracting a new and younger audience at friendly societies and which digital marketing tactics to deploy.
How to exclude placements in Performance Max campaigns
Fed up of not knowing where your Performance Max ads are showing? Learn how to find and exclude placements to better optimise your Google Performance Max campaigns.
Latest Performance Max updates you may have missed (but need to know about)
A roundup of the latest Performance Max updates, along with links to the full details so you can dive deeper into each one.
Skilling me softly
Soft skills are essential for digital marketing – plus, creativity, collaboration and adaptability are what separates us from the machines!