A bad week for journalism and ad targeting but a good week for Twitter and TikTok, plus some amazing pictures of dogs in bags. It is My Five time.
What does Google’s decision to remove the average position column in Google Ads mean for advertisers?
Long-form Instagram captions seem to be a growing craze amongst high profile users. We unpick the possible reasons behind this new phenomenon.
Guest writer, Ilan Nass, talks us through duplicating a Facebook audience and how this can enhance your social media marketing.
Marketing wins, and marketing fails, but also a shake up to search that’s got SEOs’ tongues wagging. It’s all in this week’s digital marketing run down.
We examine Google’s recent update to nofollow links, and how this could affect your SEO strategy.
Guest writer, Ronita Mohan, explores how using visuals in your social media marketing can drastically increase engagement rates and raise brand awareness.
In this week’s My Five, we ask questions such as ‘… could that really be the Loch Ness Monster?’ and ‘…how far would you go to be an influencer?’
Calling on deeply ingrained human behaviour, reciprocity in marketing means offering potential customers something for nothing. And expecting nothing in return.
It’s a filthy My Five this week. Google is playing dirty, M&S is told to clean up its language, and Pornhub launches a campaign to stop plastic waste.
We explore the benefits of business blogging, how to do it well, and why it’s such a powerful marketing tool.
A well-optimised and maintained site has so much to offer both schools and parents. Ali explores the fundamentals…