Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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What have I learned over the past 21 years?
Ignore the hype. Why it is so important to understand, and delight, your customers.
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10 tips for writing better FAQ content for SEO
Better FAQ content starts with better questions. Here’s how to find them, and answer them properly.
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Five important words for creating news for PR and SEO
Five important words for creating news for PR and SEO purposes, when you think you have no news.
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Why measuring AI visibility is (mostly) BS
AI visibility tools promise to show how often your brand appears in LLMs, but can they?
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Is SEO dead (again!)?
How some interviews have left me questioning whether SEO may actually be dead.
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Brand refresh? Here’s everything else that needs to change
While not as much work as a full rebrand, lots of things can end up being overlooked.
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How AIOs are reshaping click-through rates
Are AI Overviews an SEO apocalypse or a new opportunity?
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AI disclosure in ads: what you need to know
Why transparency matters for Google, Meta and TikTok AI-generated ads.
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Search Console looks beyond websites
A quick look at a new report that Google has announced for Search Console.
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