The frenzied race over AI continues with Meta announcing new AI experiences across its apps and devices, from an AI assistant to 28 unique chatbots.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
Demand Gen: The next generation of Discovery ad
Move aside Discovery ads, hello Demand Gen. Learn all you need to know about this new campaign type, the key dates to upgrade and much more.
Migraine Awareness Week: how marketing and migraines work better together than you might think
Flexibility, control over your environment, and a variety of work, can all make marketing a viable career option for people living with migraine.
Is Domain Authority relevant to SEO in the 21st Century?
DA seems to upset some people. If you think of it as a barometer rather than thermometer, your rage will subside.
Why you might see duplicate events in GA4
Were you as puzzled as I was when GA4 started showing duplicate events with a number 2 appended to them? Here’s how to fix it.
What you need to know about Google’s September 2023 helpful content update
What’s changed and should you care?
7 reasons user-generated content is good for your brand
In a digital world where social media has such a large presence, user-generated content is ripe. Here are seven reasons your brand should be leveraging UGC.
What to include in your SERPs analysis
Don’t optimise for keywords you’re never going to rank for.
Getting holiday season ready with Google Ads
Find out how to get ready and ensure your Google Ads Shopping campaigns are the best that they can be, ahead of the festive season.
GA4 data and reporting issues
As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.
Upcoming changes to sharing external links on X
In Musk’s latest change to the platform, headlines and descriptions will be removed from shared links on X. Here’s what this means for marketers.
What is ‘interaction to the next paint’ (INP)?
Changes are coming to Core Web Vitals… What is INP and why should you care?