We take a look at the key takeaways you need to be aware of from the 2022 Google Search On event and what this could mean for marketers.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
Further improvements to Google Search Console
Google Search Console’s new https report will help diagnose potential https traps that you have accidentally stumbled into.
A complete guide to Pinterest Ads
Pinterest is the 14th most popular social media network in the world, but who uses it, and which brands should be investing time and money into it? Here’s my guide to all things Pinterest.
What is a Royal Warrant and what is the future of this Royal accolade?
What is the future of Royal Warrants and how does this prestigious accolade benefit a company’s marketing efforts?
7 ways to help journalists help you
PR professionals and journalists depend on each other to do the best job, but that isn’t to say it’s always the easiest relationship in the world. Here are seven ways to strengthen that working arrangement.
Is the metaverse the future of digital marketing?
As the metaverse develops, many big-name brands are utilising the platform for their marketing efforts. Is this the future of digital marketing?
What does Google’s helpful content update mean for you?
Google’s helpful content update is currently in the process of being rolled out. We take a look at what it includes and how it might impact you and your clients.
Using AI Copywriting Tools for SEO – Yay or Nay?
Neural networks have become far more advanced. But can they truly replace humans as copywriters, and if so, can AI tools be used for SEO?
Helpful Chrome extensions to assist your email outreach efforts
Three Chrome extensions to find contact details, to assist your marketing outreach efforts.
Performance Max – The next chapter
Performance Max will soon replace Smart Shopping campaigns, so we discuss all you need to know about PMax.
Structured Data – Pros and Cons
Google announces enhancements to editorial product review pages with ‘pros and cons’ markup. Just a shame about the basic features of a cheese knife.
How to reduce your bounce rate in 7 steps
Follow these seven practical steps to reduce bounce rates and encourage users to visit more pages on your site.