An introduction to Browser Media’s new Junior Account Executive, with insight from the team regarding their favourite aspects of digital marketing.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
What is Mixpanel, and how can it be used by marketing teams?
Mixpanel is not a replacement for Google Analytics, but instead, an additional tool for your analytics arsenal.
Can you take a break from SEO?
Has your site got gremlins in the system and other nasties? We take a look at the dangers of simply stopping your SEO activity.
How to use GA’s Site Search data to optimise your content
Site Search data can help inform everything from decisions on navigation and site structure, to keyword research, and content ideas.
Key social media metrics you should be tracking in 2022
Social media is a crucial part of any marketing strategy, however, it’s vital to track its success. Here are the key social media metrics you should be tracking.
How to write memorable quotes for press releases
A good quote can really help elevate a press release. But what is a ‘good’ quote? Six quick tips to help you supercharge your press release.
Netflix names Microsoft as its advertising partner
It has been announced that Microsoft and Netflix are joining forces. Here we discuss what that means for both Netflix and Microsoft users.
Brand bidding: should you or shouldn’t you?
To bid on brand terms or not to bid, that is the question. Here we explore both sides of the paid search debate.
Data visualisation and the weather
The Brits are obsessed with the weather. I am obsessed with data visualisation. I explore how these two worlds can collide and why heatmaps cannot always be trusted.
How to repurpose content
Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.
How to stop Google Ads showing for close variant keywords
When Google introduced ‘keyword close variants’, it caused havoc with ads showing for irrelevant searches. Find out how to fix it.
Is Google Search Console hiding data from you?
A recent piece of research from Ahrefs has highlighted the fact that Google Search Console could be hiding some of your site’s keyword data.