Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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Why is cheap and fast a risk?
AI may promise the world, but what are the potential risks to your brand in the long run?
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Should Google’s new voice search update impact search optimisation?
And if so, what steps should you take?
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Why does it feel like we’ve gone back 15 years in SEO?
Why does the obsession with AI-fuelled quick wins remind me of the old days of SEO?
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AI copyright issues & the impact on brands
A new wave of AI slop is about to flood the internet. And this time, brands might find themselves swept up in it.
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Digital marketing for caravan park operators: Building a sustainable strategy
Attract sales, boost bookings, and drive long-term growth.
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Chrome AI features for marketers
Another day, another AI feature promising to revolutionise our lives…
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How to manage content consistency
It’s a thankless task but someone’s got to do it. If that someone is you, read on…
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How to get Google Ads to appear in AI Mode and AI Overviews
Google Ads in AI Overviews and AI Mode are coming soon. We weigh the pros, cons, opportunities, and risks of using these new ads.
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