Dark patterns can effectively influence consumer behaviour. Here are some examples of dark patterns and reasons why they can be detrimental to brands.
Identifying when a drop in search demand could be (and when it’s not) behind your decrease in site traffic.
Google doesn’t seem to be able to detect content that has been scraped and then reworked using AI. Or maybe it can, and just doesn’t care. What does this mean for the SEO industry?
There are a range of advertising options available in both online and print magazines and publications, all of which can be a beneficial tool for your brand.
Cue the fanfare… You can now schedule reports from GA4. Welcome to some very long overdue functionality.
Google announced three major changes in its November 2023 Search Update – some good, and some potentially very bad for digital marketers.
Often the quality and availability of photos you have at your disposal isn’t something you have control over. Here are seven things you can control.
The DOJ v Google case in the US is surfacing some interesting evidence, which reveals a little of Google’s inner workings. What did we learn this week?
We’re inviting junior and early years marketers into our vibrant Colchester office to meet and connect with like-minded people. We hope to see you there!
Streamline your 2024 social media strategy with insights and predictions from some of the industry’s greatest.
With higher-than-usual demand expected on this year’s Black Friday and Cyber Monday, what should brands be doing to prepare?
So, link building is the latest tactic to be declared as dead. Can this really be true?