Google has announced a couple of new features in Google Ads but are they actually useful? Read my thoughts on the new keyword research refinement tool and conversion explanations.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
My Five #390
Cor, that time again, is it? It’s a fib-heavy My Five this Friday. But don’t worry – the internet is here to fight it. Go internet!
Why Google sometimes rewrites your meta descriptions
Google not pulling your meta description into SERPs? Fed up of your beautifully crafted copy being ignored? Don’t take it personally…
My Five #389
Google highlights key consumer trends during COVID-19, Facebook and Instagram reveal new features, and a cat with some serious tekkers all in this week’s My Five.
Setting up LinkedIn Conversation Ads
Ooh, LinkedIn has launched ‘Conversation Ads’. But what the heck are they, and how do you go about using them?
My Five #388
Political face palms, LinkedIn polls, negative SEO, fake news and canine conference calls all feature in a summary of what caught my eye in this week’s online travels.
The three latest updates to Google Shopping and Hotel Ads
Free Google shopping listings, a new “curbside pickup” feature and new bidding strategy for Hotel ads. Find out all about these new updates here.
My Five #387
It’s an almost coronavirus free My Five this week as we look at the new Google algorithm update, Bud brings back a classic ad, and CashNetUSA ask what kids keep in their pockets?
Why micro influencers are the future of influencer marketing
Gone are the days of working with the biggest influencers around. We take a look at why micro influencers are the future of influencer marketing.
My Five #386
Yet another Corona heavy news week including new games, both good and bad, apps, superheroes and a guy caught on TV with his pants down.
Meaningful customer interactions are more important than ever
Amid COVID-19 lockdown, digital must replace human interaction. Brands should reach out to their customers in meaningful and relevant ways to resonate.
My Five #385
Time for another coronavirus-heavy My Five, where Google gets generous, bots replace humans on Zoom calls, and idiots burn down mobile phone masts.