When it comes to creating video ads, what should we be aiming for? Here we summarise the key findings from a few sources to provide some top tips.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
Using your own data for PR
Find out what data your company already has that you could use for PR, and what to bear in mind along the way.
Google’s March 2023 core algorithm update
Google has announced the rollout of its latest core algorithm update. More information will be released after implementation, but here’s what you can do now.
Search ads on TikTok set to rival Google
TikTok could soon be launching a new search ad platform to rival Google and Microsoft. Find out which advertisers should be keen to test them and why.
Transitioning KPIs from Google Analytics UA to GA4
We’re mere months away from fully transitioning from the Google Analytics we know and love to GA4. So how can you ensure that disruption to reporting is kept to a minimum?
What scares you the most about GA4?
Are you waking up in cold sweats thinking about GA4? Help us understand how to help you.
7 things ChatGPT can’t do
Whilst it can write a reasonably decent poem about badgers, ChatGPT can’t use up to date information or write with your company’s tone of voice in mind, amongst other things.
New search ad tools revealed during Google’s Search Ads Week
Google has revealed two new tools for search campaigns but are they all they’re cracked up to be?
Features coming to Performance Max campaigns in 2023
Google has announced that several updates are coming soon – and thankfully, some of them address major issues with Performance Max campaigns.
How to start your career in digital marketing
Getting started in a new industry can be daunting – trust me, I’ve done it! Here are my tips for starting your career in digital marketing.
GA4 isn’t *all* bad
Why GA4 may actually be the saviour to a problem that you face if you take cookie consent seriously.
How to avoid keyword cannibalisation
Find out how to resolve keyword cannibalisation issues and improve your organic search performance.