Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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Should you follow advice from Google Ads reps?
Google Ads reps may not have your best interests at heart. Can you trust the advice they give you?
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GEO vs SEO: Is AI Search Really a New Discipline?
The oracle has spoken. What does Google have to say about AI search?
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What is emotionally intelligent content?
No need for waterproof mascara, just observant, thoughtful copy.
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What should an About Us page include?
Your About Us page shouldn’t read like a corporate hostage note.
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Don’t confuse being visible with being trusted
For high-value, consultative purchases, visibility alone isn’t enough.
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Use AI at your peril
It is fight time. Claude vs. ChatGPT. Which should you use to replace your design team?
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Why E-E-A-T is more important than ever
Google is done rewarding content anyone could have written.
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Google’s Veo and Asset Studio: Are they any good?
What Google’s Veo and Asset Studio mean for your brand’s advertising strategy in 2026.
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What are ultra-long-tail keyword searches?
What are ultra-long keyword searches and why are long-tail searches getting longer?
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The slow erosion of my trust in Google Search Console
Is this the start of the end for one of my favourite data sources?
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