Is the migration to GA4 driving you mad? A new mini series of tips to preserve your sanity, starting with how to see where your web traffic is coming from.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
10 check points for investigating traffic spikes
Here’s what to look at if you’ve seen an unexpected spike in traffic.
How to get the most out of your survey respondents
Surveys are a great way to conduct market research. Here are some tips for boosting responses and ensuring participants remain as truthful as possible.
Are influencer endorsements really worth it for brands?
Will your brand be investing more or less in influencer marketing in the next 12 months?
The Secret to Google’s Algorithm
How do you rank well on Google? A new resource tells us everything you need to know to dominate the SERPs.
6 common pitfalls to avoid in B2B writing
Avoiding some common mistakes takes you a big step forwards towards improving your B2B copy. Here are six repeat offenders.
Further Performance Max updates to help advertisers this festive season
Black Friday is nearly here and Google has added some new Performance Max features to help you achieve the best results over the festive buying period. Find out all about them here.
The rise of Netflix advertising
Netflix was the birth of ad-free, on-demand television. With the release of a new subscription tier sporting ads, what does this mean for advertisers?
Taking a stand – How it can impact your brand
Consumers aren’t stupid. They want brands to be genuine. If your brand is planning on taking a stand, it’d better be able to back it up.
Is link building dead?
R.I.P. link building! Or not? What did Google’s John Mueller actually announce about link building at the recent Brighton SEO conference?
A guide to optimising anchor text
A look into the different types of anchor text, how to optimise it, and what to be careful of.
8 tips for writing the perfect pitch
Pitching ideas to journalists and bloggers is a great way to secure coverage, but it’s a competitive game. Here are 8 tips for writing the perfect pitch.