If your business is using Google Ads for remarketing to customers in the EEA/UK, you need to update to Google Consent Mode v2. Here’s why.
Author: Victoria Spall
Using Google Ads AI to set up new campaigns
Is Google’s AI chatbot any good at helping to set up a new Search ad campaign? I tried the tool in beta to find out.
Digital marketing planning for 2024
When planning for the year ahead, it can be tempting to go bigger and better with your marketing strategy. But should you?
Pinterest Predicts – The 2024 trends marketers need to know
Find out what Pinterest has predicted will be trending in 2024, and how marketers can prepare to leverage it.

Can search engines tell if AI has been used to plagiarise content?
Google doesn’t seem to be able to detect content that has been scraped and then reworked using AI. Or maybe it can, and just doesn’t care. What does this mean for the SEO industry?

Three major changes to Google Search: Follow, Notes, E-E-A-T updates
Google announced three major changes in its November 2023 Search Update – some good, and some potentially very bad for digital marketers.

Get ready for Black Friday and Cyber Monday
With higher-than-usual demand expected on this year’s Black Friday and Cyber Monday, what should brands be doing to prepare?
Twitter X ‘partnership’ with Google Ads
Twitter/X has announced that it plans to outsource some of its ad space to the Google Display Network (GDN). Should advertisers be excited about this?
Why you might see duplicate events in GA4
Were you as puzzled as I was when GA4 started showing duplicate events with a number 2 appended to them? Here’s how to fix it.
GA4 data and reporting issues
As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.
How to improve the performance of Google Display Network campaigns
GDN campaigns can work well, but you may find you’re not getting the results you were hoping for if your campaigns are not well-optimised.
Performance Max campaigns are still far from perfect
Google Ads Performance Max campaigns can work well. But they’re still far from perfect. Here’s why.