Streamline your 2024 social media strategy with insights and predictions from some of the industry’s greatest.
Author: Rosey Bowring
The business of Instagram (2023)
Instagram is a valuable tool that any business should be utilising. Here are some key statistics about the platform to help you get started with your strategy.
Meta joins the AI race with new persona chatbots
The frenzied race over AI continues with Meta announcing new AI experiences across its apps and devices, from an AI assistant to 28 unique chatbots.
7 reasons user-generated content is good for your brand
In a digital world where social media has such a large presence, user-generated content is ripe. Here are seven reasons your brand should be leveraging UGC.
Upcoming changes to sharing external links on X
In Musk’s latest change to the platform, headlines and descriptions will be removed from shared links on X. Here’s what this means for marketers.
Google reduces the visibility of two rich results
In a recent update, Google has reduced the visibility of two rich results. Here are some details on the new changes and what you may need to do next.
This Barbie is… absolutely everywhere!
With a $100 million budget, the Barbie marketing campaign was always going to be a big one. Here are some of my highlights from the Barbie movie marketing.
Increasing customer trust – Google Merchant Center
Google has shared some guidance to help increase customer trust in your business. Here’s a rundown of the tips, and why customer trust is crucial.
Finding the right marketing agency
A guide to finding the right marketing agency for your business, from the right marketing agency for your business.
What does Apple’s Vision Pro mean for brands?
What is Apple’s Vision Pro, and should brands and marketers be paying attention to its rollout?
Is index bloat a real concern for SEO?
You may have heard of index bloat posing a concern for SEO. Google has spoken out on the issue.
What journalists want in 2023 – State of the Media Report
The Cision State of the Media Report has revealed what journalists want from communications professionals in 2023. We look into some of the key findings.