Social media can be a powerful marketing tool when used efficiently. Here are some tips and statistics to help you streamline your social media strategy.
Author: Rosey Bowring
Taking the first leap into my marketing career with Browser Media; I’m excited to see where it takes me.
Every day in the office is about learning something new and developing my skills across the marketing mix.
Outside of the office you’ll either find me doing yoga or playing video games - there’s no in-between!
Inciting engagement with a creative April Fools prank
An April Fools Day prank can be a great way to engage with your audience in a creative way. Here are my favourite stunts of 2023 from big-name brands.
Google’s March 2023 core algorithm update
Google has announced the rollout of its latest core algorithm update. More information will be released after implementation, but here’s what you can do now.
How to start your career in digital marketing
Getting started in a new industry can be daunting – trust me, I’ve done it! Here are my tips for starting your career in digital marketing.
How to curate a media list for PR
Having a strong news hook or an article of value isn’t enough on its own – you need a media list in order to increase your chances of coverage.
How to improve your brand intimacy
Emotions are proven to drive purchasing decisions, so increasing your brand’s intimacy is a beneficial marketing tactic. Here’s how you can improve yours!
Google’s digital marketing trends and predictions for 2023
New year, new marketing strategy. Six Google leaders have shared their predictions for 2023’s digital marketing trends.
BeReal: a new contender for social media marketing?
BeReal is a new social media app promoting transparency and authenticity, but is there a place for brands on this up-and-coming platform?
How to get the most out of your survey respondents
Surveys are a great way to conduct market research. Here are some tips for boosting responses and ensuring participants remain as truthful as possible.
The rise of Netflix advertising
Netflix was the birth of ad-free, on-demand television. With the release of a new subscription tier sporting ads, what does this mean for advertisers?
8 tips for writing the perfect pitch
Pitching ideas to journalists and bloggers is a great way to secure coverage, but it’s a competitive game. Here are 8 tips for writing the perfect pitch.
World Cup 2022: marketing to the masses
FIFA’s World Cup has a proven track record of increasing consumer spending, and in 2022 it coincides with one of the busiest retail periods of the year.