Emotions are proven to drive purchasing decisions, so increasing your brand’s intimacy is a beneficial marketing tactic. Here’s how you can improve yours!
Author: Rosey Bowring
Taking the first leap into my marketing career with Browser Media; I’m excited to see where it takes me.
Every day in the office is about learning something new and developing my skills across the marketing mix.
Outside of the office you’ll either find me doing yoga or playing video games - there’s no in-between!
Google’s digital marketing trends and predictions for 2023
New year, new marketing strategy. Six Google leaders have shared their predictions for 2023’s digital marketing trends.
BeReal: a new contender for social media marketing?
BeReal is a new social media app promoting transparency and authenticity, but is there a place for brands on this up-and-coming platform?
How to get the most out of your survey respondents
Surveys are a great way to conduct market research. Here are some tips for boosting responses and ensuring participants remain as truthful as possible.
The rise of Netflix advertising
Netflix was the birth of ad-free, on-demand television. With the release of a new subscription tier sporting ads, what does this mean for advertisers?
8 tips for writing the perfect pitch
Pitching ideas to journalists and bloggers is a great way to secure coverage, but it’s a competitive game. Here are 8 tips for writing the perfect pitch.
World Cup 2022: marketing to the masses
FIFA’s World Cup has a proven track record of increasing consumer spending, and in 2022 it coincides with one of the busiest retail periods of the year.
Shrinking economy: 5 reasons to NOT cut your marketing budget
With the UK on the brink of recession, businesses are looking for ways to cut costs. Here are 5 reasons your brand should continue investing in marketing.
Is the metaverse the future of digital marketing?
As the metaverse develops, many big-name brands are utilising the platform for their marketing efforts. Is this the future of digital marketing?
Helpful Chrome extensions to assist your email outreach efforts
Three Chrome extensions to find contact details, to assist your marketing outreach efforts.
Delving into the world of digital marketing
An introduction to Browser Media’s new Junior Account Executive, with insight from the team regarding their favourite aspects of digital marketing.