A company blog is a valuable tool, but regular content is key. Here’s how to pick the best topics for your blog, with some blog post examples.
Author: Rosey Bowring
Good PR strategies – what journalists want in 2024
Good PR strategies can be hard to master. A new report by Cision has revealed what journalists want from PR professionals in 2024.
What is a landing page?
Best practice for landing pages: what is a landing page and what features contribute to a successful design?
The best and worst of April Fools pranks from brands
April Fools Day can be an opportunity for brands to have harmless fun with their customers, but unfortunately, it doesn’t always end well for the business.
Understanding the modern buying journey
Salsify’s latest research looks into the consumer buying journey, highlighting trends for brands to leverage in their 2024 e-commerce strategies.
The next evolution of ChatGPT: a memory feature for enhanced usability
OpenAI has announced a new feature for its chatbot: ChatGPT Memory. Here’s everything you need to know about the upcoming changes to the AI.
Is it a dupe, or is it just a scam?
Dupes and knockoffs are rampant, but when does a seemingly good alternative product become a scam, and how can brands stand up against dupe scams?
What will be the main SEO trends in 2024?
What’s on the horizon for SEO in 2024? SEO professionals have shared their insights and predictions to help brands prepare for the coming year.
Christmas advertising 2023
The past few weeks have been full of Christmas advertising. Are TV adverts the most effective strategy? And can smaller brands also make a big impact?
What are dark patterns and why should brands steer clear?
Dark patterns can effectively influence consumer behaviour. Here are some examples of dark patterns and reasons why they can be detrimental to brands.
Advertising in publications
There are a range of advertising options available in both online and print magazines and publications, all of which can be a beneficial tool for your brand.
Colchester’s marketers: join us for Beers & Ideas
We’re inviting junior and early years marketers into our vibrant Colchester office to meet and connect with like-minded people. We hope to see you there!