How to choose the right influencer for your brand.
Author: Rosey Bowring
How long should a blog post be?
Is there an ideal blog post length for SEO? Can word count make your article perform better or worse in search? Let’s explore!
How to learn digital marketing
Are you looking for a career in digital marketing but don’t have any experience? Here’s how to learn digital marketing, from someone in their first marketing role!
An overview of LinkedIn newsletters
LinkedIn newsletters are great for connecting and engaging with your audience. Here’s a rundown of the latest updates to the LinkedIn newsletter feature.
Using social media as a search engine
New research reveals how different generations use social media as a search engine. How should brands adapt their digital strategies to align with this trend?
Blog post ideas
A company blog is a valuable tool, but regular content is key. Here’s how to pick the best topics for your blog, with some blog post examples.
Good PR strategies – what journalists want in 2024
Good PR strategies can be hard to master. A new report by Cision has revealed what journalists want from PR professionals in 2024.
What is a landing page?
Best practice for landing pages: what is a landing page and what features contribute to a successful design?
The best and worst of April Fools pranks from brands
April Fools Day can be an opportunity for brands to have harmless fun with their customers, but unfortunately, it doesn’t always end well for the business.
Understanding the modern buying journey
Salsify’s latest research looks into the consumer buying journey, highlighting trends for brands to leverage in their 2024 e-commerce strategies.
The next evolution of ChatGPT: a memory feature for enhanced usability
OpenAI has announced a new feature for its chatbot: ChatGPT Memory. Here’s everything you need to know about the upcoming changes to the AI.
Is it a dupe, or is it just a scam?
Dupes and knockoffs are rampant, but when does a seemingly good alternative product become a scam, and how can brands stand up against dupe scams?