Understanding the modern buying journey

Salsify’s latest research looks into the consumer buying journey, highlighting trends for brands to leverage in their 2024 e-commerce strategies.

Rosey Bowring

Is it a dupe, or is it just a scam?

Dupes and knockoffs are rampant, but when does a seemingly good alternative product become a scam, and how can brands stand up against dupe scams?

Rosey Bowring

What will be the main SEO trends in 2024?

What’s on the horizon for SEO in 2024? SEO professionals have shared their insights and predictions to help brands prepare for the coming year.

Rosey Bowring

Christmas advertising 2023

The past few weeks have been full of Christmas advertising. Are TV adverts the most effective strategy? And can smaller brands also make a big impact?

Rosey Bowring

Advertising in publications

There are a range of advertising options available in both online and print magazines and publications, all of which can be a beneficial tool for your brand.

Rosey Bowring

The shape of social media: 2024

Streamline your 2024 social media strategy with insights and predictions from some of the industry’s greatest.

Rosey Bowring

The business of Instagram (2023)

Instagram is a valuable tool that any business should be utilising. Here are some key statistics about the platform to help you get started with your strategy.

Rosey Bowring