Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • The 4 Ps: Is the traditional marketing mix still relevant?

    Are the 4Ps still relevant to today’s digital marketplace? We take a look at how the marketing mix applies today.

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  • My Five #314

    Hello again. This week, it’s a food-filled My Five, with a couple of things that might make you lose your lunch thrown in for good measure.

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  • How to deliver personalised, targeted messaging on your website

    If you’re looking to increase your site’s conversion rate, it’s time to get personal. Here’s how to deliver targeted messaging to your audience segments for more conversions.

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  • My Five #313

    D&G suffers a very public faux pas, we’re adding a Spanish village to our Christmas list and lost property gets a musical tribute in this week’s My Five.

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  • Looking back at our social media predictions for 2018

    As 2018 starts to draw to a close it’s time to reflect on the year and take a look back at the social media trends we predicted to stand out over the past 12 months.

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  • My Five #312

    Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.

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  • Google introduces four new position metrics to Google Ads

    We take a look at the four new metrics introduced by Google to provide better indications of where your ads appear on SERPs.

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  • My Five #311

    Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday. This week’s My Five is by Matt. 1. Digital footprint starts in the womb A new report released by the Children’s Commissioner for England’s office has revealed children have more than 1,000 pictures of themselves posted online before they turn 13. Then when children get on social media themselves they will on average post nearly 70,000 times between the ages of 11 and 18. The report also warns that  children’s lives are being “datafied” on a…

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  • Why you should be using Schema markup

    SEM can be one big rush to the summit of search results, but there is a little known method of adding a little extra something to your listings which can give your SEO a boost.

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  • My Five #310

    In this week’s My Five, Facebook fails to deliver (again), PETA is causing offence (again) and Bieber’s dividing opinion (again)… or is he?

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  • SEO & the importance of brand awareness

    We examine some interesting evidence that suggests the link between brand awareness and SEO may be closer than we thought.

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  • The impact of digital in education

    The Digital Brew: Episode 10. We chat to Matt Britland, director of digital strategy at Alleyn’s School, about the impact of digital technology within education.

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