Author: Rosey Bowring

Google’s Search Generative Experience is bringing new AI features to Search. Here is a rundown of what we know so far.

From copywriting to social media and branding, here are some handy AI tools that can assist various aspects of your marketing task load.

Social media can be a powerful marketing tool when used efficiently. Here are some tips and statistics to help you streamline your social media strategy.

An April Fools Day prank can be a great way to engage with your audience in a creative way. Here are my favourite stunts of 2023 from big-name brands.

Google has announced the rollout of its latest core algorithm update. More information will be released after implementation, but here’s what you can do now.

Getting started in a new industry can be daunting – trust me, I’ve done it! Here are my tips for starting your career in digital marketing.

Having a strong news hook or an article of value isn’t enough on its own – you need a media list in order to increase your chances of coverage.

Emotions are proven to drive purchasing decisions, so increasing your brand’s intimacy is a beneficial marketing tactic. Here’s how you can improve yours!

New year, new marketing strategy. Six Google leaders have shared their predictions for 2023’s digital marketing trends.

BeReal is a new social media app promoting transparency and authenticity, but is there a place for brands on this up-and-coming platform?

Surveys are a great way to conduct market research. Here are some tips for boosting responses and ensuring participants remain as truthful as possible.

Netflix was the birth of ad-free, on-demand television. With the release of a new subscription tier sporting ads, what does this mean for advertisers?