This week’s My Five features some marvellous marketing, amusing online PR, and a little bit of potentially sinister SEO.
Author: Libby Bearman
Psychology graduate, usability advocate, and digital marketing enthusiast.
As an account manager at Browser Media I enjoy helping my clients captivate their audience with powerful marketing campaigns and intuitive website functionality.
When I’m not at work, I spend my time listening to heavy metal and lifting heavy weights.
People don’t trust your website: What you’re doing wrong
It’s tough to let your guard down online these days. Are you guilty of any of these howlers that are preventing users from trusting in your brand?
How do you conduct competitor analysis?
Competitor Analysis is an important part of the CRO planning process. Libby outlines its main role and the steps involved in conducting it.
My Five #273
A robotic dog, an athletic dog, Social Media updates, and Stories galore. It must be My Five.
The mobile shopping cart abandonment problem
The abandonment rate for shopping carts on mobile is much higher than for desktop. Fix it with trust signals, a smooth process, and honesty.
My Five #263
It’s beginning to look a lot like Christmas… well, it’s beginning to look a little bit like Christmas… so here’s a faintly festive MyFive.
Writing sales emails that convert
How do you persuade your email list to read your sales emails? Here are some golden rules for writing emails that convert.
My Five #256
Swifty gets shifty and Macca’s gets Schwifty in this week’s MyFive roundup.
Blogging to convert
Struggling to see a return on the time you’ve invested in blogging for your business? Here’s some ideas to change all that.
My Five #249
Check out this season’s must-have space travel attire, coverage of the USA’s eclipse, and a little content copyright bickering. It’s My Five Time.
Fuel your site redesign with behavioural science
A site redesign should evolve over time using a behavioural science model of testing, observation, and application. Avoid UX disasters using CRO processes.
A/B Test Your Content
Your content helps the visitors to your website form an opinion of you, and as such, it’s step one in their journey to conversion – so why aren’t you testing it yet?