SEO inactivity can actually send you backwards

Amidst the coronavirus panic, instead of pausing SEO activity, consider using the time to take on those tasks that haven’t been a priority to date for a big impact now and a shorter recovery time later.

Libby Bearman

Google’s new look search results

Google may be backtracking on the changes it’s made to search results, but the results of its UX testing efforts to date have left many, many users very, very angry.

Libby Bearman

My Five #371

The January 2020 Core Update, low-quality puns, and questionable viral trends. It’s all in this week’s My Five, your weekly dose of online antics.

Libby Bearman

My Five #365

This week’s inbound marketing round-up takes us from wholesome to horrendous, with some unavoidable season’s greetings in between.

Libby Bearman

Optimising CTAs for Black Friday Success

As eCommerce sites countdown to one of the most lucrative shopping days in the calendar, we look at the onsite tweaks that can help persuade users to purchase.

Libby Bearman
old school and black hat seo

4 Old School SEO Tactics You Have To Stop Using

Yikes! Can’t believe we’re still seeing evidence of sites using these old school SEO tactics. Some don’t work, and some could even be harmful. So stop using them. Now.

Libby Bearman

My Five #354

Marketing wins, and marketing fails, but also a shake up to search that’s got SEOs’ tongues wagging. It’s all in this week’s digital marketing run down.

Libby Bearman

Quick tips for using reciprocity in marketing

Calling on deeply ingrained human behaviour, reciprocity in marketing means offering potential customers something for nothing. And expecting nothing in return.

Libby Bearman

My Five #347

A ridiculous example of thoughtless customer service, a badly executed social media stunt, and a dash of conspiracy-theory-spreading in this week’s digital marketing run down.

Libby Bearman
A Picture of the underpants gnomes' presentation from South Park

The ultimate guide to designing CTAs

How to encourage conversions? How to get users to buy, sign up or submit? Read on for testing a call to action, and designing CTAs.

Libby Bearman

What does a well-optimised recruitment page look like?

Your company’s on the hunt for new talent. You’ve got the career site, you’ve explored the job boards, and now you’re running some PPC ads too. But what more can you do?

Libby Bearman

My Five #340

Featuring Google, IKEA, and Apple, here’s a look at some of the digital marketing news that’s caught our eye this past week.

Libby Bearman