People’s lives are distracting. It’s unavoidable. But how do you make visitors come back to your site when they’re no longer distracted?
Author: Libby Bearman
Psychology graduate, usability advocate, and digital marketing enthusiast.
As an account manager at Browser Media I enjoy helping my clients captivate their audience with powerful marketing campaigns and intuitive website functionality.
When I’m not at work, I spend my time listening to heavy metal and lifting heavy weights.
Why Heat Maps are Smokin’ Hot
Heat maps are useful in conversion rate optimisation, but can be misinterpreted. Mouse-tracking, click, and scroll maps have their merits but present questions not answers.
You’re rushing into a/b testing
It’s tempting to rush into a new conversion rate optimisation project, but keep in mind that the goal of a/b testing is to solve usability problems, and not to please the marketing team.
My Five #236
This week’s My Five focuses on the positive after a week of negative news – PPC bust ups, social media triumphs and an emojional retirement.
How to use animation to improve user experience
Using animation responsibly, to improve user experience, is a fine art. Guide, satisfy, and delight users with these ideas for using animation on your site.
Your customer feedback campaign needs work
With proper planning and careful preparation your customer feedback campaign will generate useful and meaningful data that you can use to fuel tests to improve your website’s conversion rate.
CRO myths you have to stop believing if you want your website to be any good at all
The times they are a-changin. Get your conversion rate optimisation off to a flying start and take heed of these CRO myths.
My Five #223
Another My Five round up from the team at Browser Media. Including Valentine’s campaigns to nostalgia marketing, here’s what caught our eye this week.
5 mistakes you have to stop making when split testing
Whether you’re a Conversion Rate Optimisation newbie, or you’re seasoned in CRO, here are five common mistakes you need to avoid for successful split testing.
My Five #216
The My Five round up to finish 2016. Not exactly a year in review, but a review of 2016 reviews… it’s hard to explain, Just read it.
Inbound marketing trends in 2017
Will 2017 be the year for outstanding customer experience? Here’s a look at some of the big trends in inbound marketing predicted for the next 12 months.
My Five #211
Snooping, shopping and statement-ing take over this week’s My Five run down. Don’t worry; there’s movies and music too!