A/B Test Your Content

Your content helps the visitors to your website form an opinion of you, and as such, it’s step one in their journey to conversion – so why aren’t you testing it yet?

Libby Bearman

Re-engaging the distracted user

People’s lives are distracting. It’s unavoidable. But how do you make visitors come back to your site when they’re no longer distracted?

Libby Bearman

Why Heat Maps are Smokin’ Hot

Heat maps are useful in conversion rate optimisation, but can be misinterpreted. Mouse-tracking, click, and scroll maps have their merits but present questions not answers.

Libby Bearman

You’re rushing into a/b testing

It’s tempting to rush into a new conversion rate optimisation project, but keep in mind that the goal of a/b testing is to solve usability problems, and not to please the marketing team.

Libby Bearman

My Five #236

This week’s My Five focuses on the positive after a week of negative news – PPC bust ups, social media triumphs and an emojional retirement.

Libby Bearman

How to use animation to improve user experience

Using animation responsibly, to improve user experience, is a fine art. Guide, satisfy, and delight users with these ideas for using animation on your site.

Libby Bearman

Your customer feedback campaign needs work

With proper planning and careful preparation your customer feedback campaign will generate useful and meaningful data that you can use to fuel tests to improve your website’s conversion rate.

Libby Bearman

My Five #223

Another My Five round up from the team at Browser Media. Including Valentine’s campaigns to nostalgia marketing, here’s what caught our eye this week.

Libby Bearman
split testing mistakes - feature image - browser media

5 mistakes you have to stop making when split testing

Whether you’re a Conversion Rate Optimisation newbie, or you’re seasoned in CRO, here are five common mistakes you need to avoid for successful split testing.

Libby Bearman

My Five #216

The My Five round up to finish 2016. Not exactly a year in review, but a review of 2016 reviews… it’s hard to explain, Just read it.

Libby Bearman

Inbound marketing trends in 2017

Will 2017 be the year for outstanding customer experience? Here’s a look at some of the big trends in inbound marketing predicted for the next 12 months.

Libby Bearman