Are you ready to move from PLAs to the new Shopping Campaigns? Read our tips on how to set up a Google shopping campaign.
Author: Ashleigh Davison
After graduating from UEA with a degree in Maths, I was employee no.1 at Browser Media.
The analytical and creative sides of PPC are what I really enjoy and improving conversion rates and ROI is what I strive for.
Since becoming a mum the vast majority of my spare time is devoted to my little girl.
Google Analytics Series: Pages Viewed
Confused about pageviews in Google Analytics? Find out more in the latest instalment of our series on understanding Google Analytics.
Getting creative with PPC campaigns
Find out how thinking outside the box changed PPC for Converse, The Perfume Shop and Sky News.
Three tip for getting the most from Product Listing Ads (PLAs)
Drive more engagement with your potential customers through Product Listing Ads, here’s three tips from Senior Account Manager Ashleigh.
AdWords Automated Rules: Help or Hindrance?
Have you used Automated Rules on your AdWords account? How useful has Automated Rules been for you?
My Five #57
Find out about Google’s lie detecting tattoo, Facebook usage slipping, Twitter updates, Christmas ads and Ryan Gosling’s birthday.
Using negative keywords and how to identify them
Tips on AdWords negative keywords; how to use negative keywords and how to find and add them to campaigns/ad groups.
5 ways to use AdWords Editor to speed up PPC management
When creating or making changes to AdWords campaigns and ad groups AdWords Editor is a great tool to speed things up and make them that bit easier.
My Five #45
A round up of this week’s interesting stories in the world of digital; Adwords Editor, The grumpy cat, Google Oceans Street View and new Coca Cola ad.
22nd July: Day of the auto-upgrade to enhanced campaigns
Today, Monday 22nd July 2013, Google will automatically update advertisers’ old legacy campaigns to its new enhanced AdWords campaigns.
My Five #34
A roundup of a few interesting news stories from this week: Penguin 2.0, shopping online, brains of leaders, digital game chart and Carlton from the Fresh Prince.
Google now offers advertisers so much more…
An introduction to the new forms of biddable media that Google now offers: remarketing, dynamic display ads, dynamic remarketing and TrueView.