A quick explanation of what paid search advertising is and why businesses should be investing in it to grow their businesses,
Author: Ashleigh Davison
After graduating from UEA with a degree in Maths, I was employee no.1 at Browser Media.
The analytical and creative sides of PPC are what I really enjoy and improving conversion rates and ROI is what I strive for.
Since becoming a mum the vast majority of my spare time is devoted to my little girl.
My Five #113
Some interesting things from this week including Top searches on Google in 2014, contactless woolen gloves and poop Christmas gifts.
Do you trust AdWords Express?
What are your thoughts on Google Express? It is a good solution for local businesses or should they invest the time to create their own AdWords campaigns?
10 tips for how to write enticing ad copy
10 top tips on how to get write PPC ad copy that is going to entice the people that are most likely carry out your CTA, to click on your ad.
My Five #104
Stories from this week; Google Primer, Employers paying for egg freezing, Google Preferred, Zuckerberg donates to help fight ebola and Snapchat leaks.
PPC landing page best practices
Hints and tips for choosing or creating bespoke PPC landing pages. Are your landing pages working hard enough?
My Five #98
Few interesting things from this week; celebrity hacks, Google authorship gone, Domino’s tweeter coverage, Joan Rivers’ death and Google pranks.
More Google AdWords Updates for 2014
Learn more about Google’s most recent AdWords updates; dynamic sitelinks, website call conversions and changes to product listing ads.
What is Remarketing and Remarketing for Search?
A quick guide to remarketing and remarketing for search and the best ways to use them for your business.
My Five #91
Five things that happened this week; world cup, updates to location extensions, Linkedin buys Newsle and German’s proposal for regulating Google.
Building Brand Awareness using Paid Search
Find out how PPC can help build brand awareness for your business, how to measure it and things to consider when setting up a campaign.
My Five #89
Digitally celebrate Independence Day and find out if Google are bitter about the EU ruling with this weeks My Five.