Author: Ashleigh Davison

Move over AdWords… we review Google’s new paid search interface, Google Ads.

It’s a Facebook-heavy My Five this week. Doubling its office space in London and promising to end advertising discrimination in the US, all whilst its stock price nosedives big time!

Google’s ad extensions are a great way to add more information about your business/product to your ad copy. Are you using them correctly?

Have you tried the new AdWords interface yet? There are some new features to try out already and even more to be launched throughout the rest of this year

AdWords Editor 12 is now available to download with a slightly new look and a new custom rules section that highlights where campaigns don’t align with Google’s best practices.

It’s that time of the week again…it’s My Five time! This week’s celebrates the 30th birthday of the GIF, a very unusual husky, an obese monkey and some political “news”.

Learn more about your customers with A/B testing and customer surveys, directly from AdWords, as Google integrates the platform with Google Optimize and Google Surveys 360

An amazing survival story, new Facebook games and creepy, teenage emotion tracking, and the death of Prince Philip!?! Oh no, wait… Read all about it in this week’s My Five.

Here are just some of the reasons why you should ensure your Google AdWords account is fully linked to your Analytics account.

Google’s loosening the targeting for exact match keywords by ignoring function words and including reordering, but what are the implications for advertisers?

Lip art, magic eight balls, bot-to-bot marketing and more, it can only be My Five time. Enjoy!

Google has been talking about it for the last year and it’s soon to hit our desktops, but will the new interface really be so much better than the one PPC managers have become so accustomed to?