Here we look at the reasons why B2B marketers should be using LinkedIn to get in front of new prospects.
Author: Ashleigh Davison
After graduating from UEA with a degree in Maths, I was employee no.1 at Browser Media.
The analytical and creative sides of PPC are what I really enjoy and improving conversion rates and ROI is what I strive for.
Since becoming a mum the vast majority of my spare time is devoted to my little girl.
How is Meta trying to protect teens on Facebook and Instagram?
Meta is making some great strides in trying to protect teenagers on its social media platforms. Here we look at what steps it has taken so far.
Further Performance Max updates to help advertisers this festive season
Black Friday is nearly here and Google has added some new Performance Max features to help you achieve the best results over the festive buying period. Find out all about them here.
An Introduction to Reddit Ads
Reddit may not be at the forefront of your mind when it comes to advertising but like the other social media platforms, it too offers pay-per-click ads. Read on to find out if it could be an option for your brand.
Updates to Google Ads’ Recommendations
It appears that Google has been listening and has added two new features to improve its recommendations in Google Ads. Read on to find out all you need to know about the updates.
Google Ad Extensions to become Assets
Google will soon be placing ad extensions under the ‘Assets’ umbrella. Read on to find out what that really means.
A complete guide to Pinterest Ads
Pinterest is the 14th most popular social media network in the world, but who uses it, and which brands should be investing time and money into it? Here’s my guide to all things Pinterest.
Performance Max – The next chapter
Performance Max will soon replace Smart Shopping campaigns, so we discuss all you need to know about PMax.
Netflix names Microsoft as its advertising partner
It has been announced that Microsoft and Netflix are joining forces. Here we discuss what that means for both Netflix and Microsoft users.
Brand bidding: should you or shouldn’t you?
To bid on brand terms or not to bid, that is the question. Here we explore both sides of the paid search debate.
Bye-bye Expanded Text Ads
It’s not long until we will no longer be able to edit or create expanded text ads. Find out all you need to know before they disappear for good.
Conversions 101: attribution, enhanced and bid strategies
As conversions are such an integral part of digital marketing, we explain what you really need to know.