Google Marketing Live 2024 showcased all the new AI technology heading our way in Google Ads. Read on to discover the highlights.
Author: Ashleigh Davison
After graduating from UEA with a degree in Maths, I was employee no.1 at Browser Media.
The analytical and creative sides of PPC are what I really enjoy and improving conversion rates and ROI is what I strive for.
Since becoming a mum the vast majority of my spare time is devoted to my little girl.
Top Search Ads – What does that mean today?
Due to ad placements becoming more dynamic, top ads might not appear at the ‘top’ of SERPs so Google has changed the definition. Read on to find out what it all means.
Advantage+ Shopping campaign updates coming to Meta in 2024
Advertisers need to watch out for Meta’s Advantage+ Shopping updates, to ensure they are utilising all its assets and keeping up with the competition.
Changes to Google’s Search Partner Network coming 4 March
New transparency is coming around Search Partners and the option to exclude placements for Performance Max campaigns.
Demand Gen: The next generation of Discovery ad
Move aside Discovery ads, hello Demand Gen. Learn all you need to know about this new campaign type, the key dates to upgrade and much more.
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New broad and brand search settings in Google Ads
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Google Merchant Center pilots new CTA
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New Reddit Ads products launched
Reddit Ads has launched two new products, that should make their advertising platform a lot more cost-effective for advertisers. Find out what they are here.
Look out for Google Merchant Center Next
Changes are coming to Google Merchant Center, in the form of Google Merchant Center Next. Check out all you need to know about the new product right here.
New AI Tools for Meta Advertisers
AI is not going away and now Meta has launched some new AI tools to help its advertisers. Find out all you need to know here.
Google Ads Discovery Campaigns
Find out all you need to know about Google Ads Discovery campaigns, including what they are, how to set them up and information on the latest features.