Changes are coming to Google Merchant Center, in the form of Google Merchant Center Next. Check out all you need to know about the new product right here.
Author: Ashleigh Davison
After graduating from UEA with a degree in Maths, I was employee no.1 at Browser Media.
The analytical and creative sides of PPC are what I really enjoy and improving conversion rates and ROI is what I strive for.
Since becoming a mum the vast majority of my spare time is devoted to my little girl.
New AI Tools for Meta Advertisers
AI is not going away and now Meta has launched some new AI tools to help its advertisers. Find out all you need to know here.
Google Ads Discovery Campaigns
Find out all you need to know about Google Ads Discovery campaigns, including what they are, how to set them up and information on the latest features.
Many of Google’s attribution models are going
Attribution is very important in Google Ads, but it will soon remove several of its attribution options. Read on to find out if it’ll affect you.
Video Ad Optimisation – What makes a good video ad?
When it comes to creating video ads, what should we be aiming for? Here we summarise the key findings from a few sources to provide some top tips.
Search ads on TikTok set to rival Google
TikTok could soon be launching a new search ad platform to rival Google and Microsoft. Find out which advertisers should be keen to test them and why.
New search ad tools revealed during Google’s Search Ads Week
Google has revealed two new tools for search campaigns but are they all they’re cracked up to be?
Why B2B marketers should be investing in LinkedIn
Here we look at the reasons why B2B marketers should be using LinkedIn to get in front of new prospects.
How is Meta trying to protect teens on Facebook and Instagram?
Meta is making some great strides in trying to protect teenagers on its social media platforms. Here we look at what steps it has taken so far.
Further Performance Max updates to help advertisers this festive season
Black Friday is nearly here and Google has added some new Performance Max features to help you achieve the best results over the festive buying period. Find out all about them here.
An Introduction to Reddit Ads
Reddit may not be at the forefront of your mind when it comes to advertising but like the other social media platforms, it too offers pay-per-click ads. Read on to find out if it could be an option for your brand.
Updates to Google Ads’ Recommendations
It appears that Google has been listening and has added two new features to improve its recommendations in Google Ads. Read on to find out all you need to know about the updates.