We explore some of the useful stats available within Google Ads when examining the performance of display campaigns.
Author: Ashleigh Davison
After graduating from UEA with a degree in Maths, I was employee no.1 at Browser Media. The analytical and creative sides of PPC are what I really enjoy and improving conversion rates and ROI is what I strive for. Since becoming a mum the vast majority of my spare time is devoted to my little girl.
My Five #331
All creatures great and small are up to mischief in this week’s digital roundup, it’s time for a My Five!
Google’s Recommendations and Optimisation Score
We take a look at Google Ads’ Recommendations and Optimisation Score features and how to use them to improve your performance.
My Five #322
In this week’s roundup, kids are logging off Facebook, a FaceTime glitch has got people bugged and of course, some adorable snow dog tweets.
Changes to the Google Display Network for 2019
We take a look at how recent changes and feature updates within Google’s Display Network could enhance our 2019 digital marketing strategies.
My Five #316
This week’s My Five brings you digitised fossils, a butt-faced squid and anarchic antics in Parliament. Oh, and some suitably festive pooches, of course.
Google introduces four new position metrics to Google Ads
We take a look at the four new metrics introduced by Google to provide better indications of where your ads appear on SERPs.
My Five #306
We’re looking at China’s ‘social network of brains’, the FitBit has solved a murder mystery and pregnant women are compared to cows – it’s an a-moo-sing My Five this week.
Google turns 20!
To celebrate the world’s favourite search engine turning 20 today, we take a look at its journey so far…
The new Google Ads interface: the good, the bad and the ugly
Move over AdWords… we review Google’s new paid search interface, Google Ads.
My Five #296
It’s a Facebook-heavy My Five this week. Doubling its office space in London and promising to end advertising discrimination in the US, all whilst its stock price nosedives big time!
A Guide to Google Ad Extensions
Google’s ad extensions are a great way to add more information about your business/product to your ad copy. Are you using them correctly?