Customer Match to be used for Smart Bidding

Google Ads Customer Match lists will automatically be used in Smart Bidding and Optimised Targeting soon. Find out all you need to know about this latest update here.

Ashleigh Davison

My Five #481

It’s another Google heavy one this week with a few Google updates announced, plus there is a new online community glossary out and Elon Musk buys Twitter.

Ashleigh Davison
Google Ads Editor

Google Ads Editor v2.0 is here

A new version of Google Ads Editor (v2.0) is now live and it has some great new features. Find out all about them here.

Ashleigh Davison
Enhanced conversions

Enhanced Conversions in Google Ads

Google’s enhanced conversions improve conversion counting accuracy by using first-party data in a privacy-safe way. Find out how it all works and how to set them up here.

Ashleigh Davison

My Five #476

An Innocent blunder, some Google and Meta news and an asteriod the size of half a giraffe! It’s got to be My Five time.

Ashleigh Davison
Audience image

Remarketing 101

Find out all you need to know about remarketing in 2022, on both search and social, to get those customers back to your site to convert.

Ashleigh Davison

Google’s New Performance Max Campaigns

Google has released another campaign type, called Performance Max. Read all about it here and find out if/how you could be using them.

Ashleigh Davison

Responsive Search Ads 101

All you need to know about Google’s responsive search ads before expanded text ads become obselete this June.

Ashleigh Davison

My Five #470

There’s now a plastic tennis court in the Aussie ocean and Facebook’s in trouble, but Cuthbert is finally free! Read all about it in this week’s My Five.

Ashleigh Davison