We take a look at Google Ads’ Recommendations and Optimisation Score features and how to use them to improve your performance.
Author: Ashleigh Davison
After graduating from UEA with a degree in Maths, I was employee no.1 at Browser Media. The analytical and creative sides of PPC are what I really enjoy and improving conversion rates and ROI is what I strive for. Since becoming a mum the vast majority of my spare time is devoted to my little girl.
My Five #322
In this week’s roundup, kids are logging off Facebook, a FaceTime glitch has got people bugged and of course, some adorable snow dog tweets.
Changes to the Google Display Network for 2019
We take a look at how recent changes and feature updates within Google’s Display Network could enhance our 2019 digital marketing strategies.
My Five #316
This week’s My Five brings you digitised fossils, a butt-faced squid and anarchic antics in Parliament. Oh, and some suitably festive pooches, of course.
Google introduces four new position metrics to Google Ads
We take a look at the four new metrics introduced by Google to provide better indications of where your ads appear on SERPs.
My Five #306
We’re looking at China’s ‘social network of brains’, the FitBit has solved a murder mystery and pregnant women are compared to cows – it’s an a-moo-sing My Five this week.
Google turns 20!
To celebrate the world’s favourite search engine turning 20 today, we take a look at its journey so far…
The new Google Ads interface: the good, the bad and the ugly
Move over AdWords… we review Google’s new paid search interface, Google Ads.
My Five #296
It’s a Facebook-heavy My Five this week. Doubling its office space in London and promising to end advertising discrimination in the US, all whilst its stock price nosedives big time!
A Guide to Google Ad Extensions
Google’s ad extensions are a great way to add more information about your business/product to your ad copy. Are you using them correctly?
What to expect from the new AdWords interface
Have you tried the new AdWords interface yet? There are some new features to try out already and even more to be launched throughout the rest of this year
AdWords Editor 12 is available to download now
AdWords Editor 12 is now available to download with a slightly new look and a new custom rules section that highlights where campaigns don’t align with Google’s best practices.