Google Ads Customer Match lists will automatically be used in Smart Bidding and Optimised Targeting soon. Find out all you need to know about this latest update here.
Author: Ashleigh Davison
After graduating from UEA with a degree in Maths, I was employee no.1 at Browser Media.
The analytical and creative sides of PPC are what I really enjoy and improving conversion rates and ROI is what I strive for.
Since becoming a mum the vast majority of my spare time is devoted to my little girl.
My Five #481
It’s another Google heavy one this week with a few Google updates announced, plus there is a new online community glossary out and Elon Musk buys Twitter.
Custom Column and Dashboard updates in Google Ads
There are some new ways to look at the data available in Google Ads now, with some new dashboard and custom column features. Read on to find out all about them.
Google Ads Editor v2.0 is here
A new version of Google Ads Editor (v2.0) is now live and it has some great new features. Find out all about them here.
Enhanced Conversions in Google Ads
Google’s enhanced conversions improve conversion counting accuracy by using first-party data in a privacy-safe way. Find out how it all works and how to set them up here.
My Five #476
An Innocent blunder, some Google and Meta news and an asteriod the size of half a giraffe! It’s got to be My Five time.
Remarketing 101
Find out all you need to know about remarketing in 2022, on both search and social, to get those customers back to your site to convert.
Changes to ad extensions coming this March
Later this month some changes are coming to Google Ads ad extensions. Read on to find out all about them.
Google’s New Performance Max Campaigns
Google has released another campaign type, called Performance Max. Read all about it here and find out if/how you could be using them.
Responsive Search Ads 101
All you need to know about Google’s responsive search ads before expanded text ads become obselete this June.
My Five #470
There’s now a plastic tennis court in the Aussie ocean and Facebook’s in trouble, but Cuthbert is finally free! Read all about it in this week’s My Five.
Google ditches FLoC in favour of its new Topics API
Google has announced that it has given up on its FLoC tracking technology, in favour of a new interest-based targeting API named Topics. Read all about it here.