Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • The ups and downs of keyword ranking reports

    Ranking reports are synonymous with SEO, but how useful are they in 2016?

    |

  • My Five #179

    As the Queen reaches 90, music royalty passes away. The Evian babies are back. Johnny Depp needs to take lessons from a ball boy. It must be My Five time!

    |

  • CRO when traffic’s low

    How to conduct effective conversion rate optimisation on low traffic sites. None of this “I can’t do CRO because my traffic’s too low” stuff! No excuses!

    |

  • AdWords interface gets a makeover and more changes to Google Shopping

    In a packed Google Partners Elevenses last week, Google revealed changes to the AdWords interface, and even more changes to Google Shopping for some retailers.

    |

  • My Five #178

    In this week’s My Five, Ali covers the supposed nofollow penalty for bloggers and the Google Calendar update. She also delves into Brexit on social media.

    |

  • New Google Shopping product insights

    Google’s finally made it easier to find more information about products in Shopping campaigns, from within AdWords itself. Read on to find out more…

    |

  • A chat about bots

    The rise and return of the bot. Get ready to see branded chatbots, the interactive software that helps users get things done.

    |

  • My Five #177

    Swifty, raccoon noises, Scunthorpe, racing balls and why Google isn’t a search engine. It’s all in this week’s My Five.

    |

  • Influencer Marketing: The new king of content

    The Shelf’s insightful infographic walks through all of the high level points you need to know about influencer marketing

    |

  • SEO Competitor Analysis – Part Two

    Find out how to conduct a SEO competitor analysis to help you identify opportunities in your niche and beat the competition!

    |

  • My Five #176

    Twitching, Tweeting and April Fools all feature in this week’s My Five. Plus: Find out which meme FunnyStatus has dubbed master of memes.

    |

  • Five Google Analytics reporting features you might be missing

    Google Analytics reports reveal how a site is performing. Here’s 5 reporting features that every website owner should enable for insight into user behaviour

    |