Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • What is the deal with clickbait?

    From sensationalist headlines to truth-stretching content, will clickbait ever go away?

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  • My Five #175

    Featured in My Five this week; Twitter, Twitter again, Facebook’s Safety Check feature and a naughty cat plus other general silliness from the internet this week.

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  • Which industries should be prepared for Easter?

    Easter is an important period for Home & Garden and Travel related businesses, with big spikes in search expected. Are you ready for the increase?

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  • Instagram’s new algorithmic timeline

    The change to the Instagram timeline has sparked debate, but what will moving away from a chronological feed mean for users?

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  • My Five #174

    This week’s My Five features updates from Google, creepy notes, inequality, and not one, but two terrifying yellow characters for your enjoyment. Shazam!

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  • Google Removing PageRank from its Toolbar

    Does Google removing PageRank from its toolbar really make a difference in terms of SEO and inbound marketing? Could it spell the end of link spam?

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  • Bloggers to use nofollow links for free gifts

    New guidelines have been released about nofollow links after brands contacting bloggers with free products have caught Google’s attention.

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  • My Five #173

    This week’s My Five round up features the end of referral spam, the potential prosecution of trolls, and teens’ reactions to the Windows 95 OS.

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  • SEO Competitor Analysis – Part One

    Want to know how to beat your online competitors, but are not sure where to start? Find out here!

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  • Google Analytics goals for beginners: Part 1

    No matter your website’s function, it’s important to set Google Analytics Goals to measure its performance. Here’s how to get started.

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  • My Five #172

    A Google crash, Google’s Say and Pay and this year’s World Book Day all feature in this week’s My Five. Plus, what has Kanye been up to on Twitter now?

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  • Finding your voice in SEO

    What is Voice Search, who is using it, and how is it set to impact SEO? Natural Language Processing (NLP) and Text-to-Speech (TTS) is changing search.

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