Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Five internet trends of 2016

    Mary Meeker has released her internet trends report of 2016; expect big changes in search, nods toward a mobile-first marketplace, and the rise in ad-blocking leading to better ad-making.

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  • My Five #186

    This week’s emojinal My Five says goodbye to Harambe the gorilla, and has a giggle at Waitrose. There’s talk about money laundry-ing and then Chewbacca goes to school.

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  • Announcing Google Data Studio: a free, new, data visualisation product

    May 2016 Google Performance Summit review part II. Google announces the launch of Data Studio; a free, new, data visualization product.

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  • Changes to AdWords bid strategy and text ads on the way

    In the May 2016 Google Performance Summit, some significant changes to AdWords were announced during the ‘Google Ads & Analytics Innovations Keynote’

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  • My Five #185

    A blow for camp Brexit, some serious turtle power, barking mad latex clad chaps, towels, and a Google summit all feature in this week’s #MyFive.

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  • How to deal with inconclusive CRO tests

    Not all CRO testing is created equal. If you’ve found yourself dealing with an inconclusive split test, don’t get disheartened; learn from your results.

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  • Being Social? Length Matters

    According to Buffer, the internet is a zoo. Let’s see how the much the ideal content length has changed in the last couple of years.

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  • My Five #184

    Twitter chimp(s), a LinkedIn hack and funny faces in this week’s My Five round up courtesy of Libby Bearman. Have wonderful weekend! #MyFive

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  • What are Featured Snippets?

    What are featured snippets and how can brands ensure they will benefit from them? A roundup of Rob Bucci’s BrightonSEO talk reveals all

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  • Google AdWords Editor Hacks

    Are you fully up to speed with Google AdWords Editor? Here are my top tips to help make it the go-to tool for editing and creating your AdWords campaigns.

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  • My Five #183

    A few insights from the world this week; #BringBackTheBlue, Amazon Video Direct, Facebook’s Moments App, lack of interaction with Facebook’s reactions, and finally a little test to see if you are as smart as a 10 year old

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  • Does deeper integration of search console & analytics herald the arrival of penguin 4.0?

    Why has Google decided that it no longer needs to protect the privacy of its searchers?

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