I have written before about the challenges of creating engaging content for ‘boring’ industries and recently had a good chat with Tim Kitchen, of Exposure Ninja, as part of their podcast series.
We discussed the challenges of creating interesting content for industries that are as dull as dishwater. Everyone is jumping on the content marketing bandwagon, but many are struggling to be successful.
Personally, I think that boring industries can be easier as there is typically far less competition and people are desperate for fun / engaging content.
It is quite long but if you have 45mins to spare, you can listen to our chat by clicking on the play button below:
The car parking price tool that I mention in the chat can be found on the Park Let website.
This remains one of my all time favourite examples of how you can blend data and the interactivity that the online channel allows to create something that is genuinely interesting / helpful.
Not only that, but the tool allows you to create an endless stream of local stories, which is extremely effective for local PR. It is always worth considering localisation when you are planning research based campaigns.
What do you think? What are your favourite examples of engaging content for a boring industry? Please feel free to share your experiences in the comments below.