Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Taking a digital detox; a final roundup of my experiences

    A final roundup of my experiences from my digital detox experiment. Find out if it really is worth all the hype!

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  • My Five #200

    Exploding phones, uninspiring phones, the death of an iconic club, the Google Premier Partner party and Vinny nails the proton donation demonstration. It is My Five time.

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  • New features from Google AdWords; shop the look and campaign groups

    Update alert! Google announces the launch of two new features available in AdWords; shop the look and campaign groups

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  • My Five #199

    The birth of Google Doodle, the death of YouTube, and a snakey stunt, it’s all in this week’s My Five, if you’ve got the time (and money) to read it.

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  • An underwhelming transfer window for brand marketing

    Transfer deadline day presents a great real-time marketing opportunity for brands, so why did so few get involved?

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  • Is Personalisation the Answer to Facebook’s Trending Topics Disaster?

    Facebook Trending Topics has seen some disasters after ditching its news curators. Can personalisation save it from becoming utterly useless?

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  • My Five #198

    It’s a photo heavy My Five this week featuring; #TrainGate, bee’s wee and sleeping baby dressing up, alongside Pokemon stampedes and a quarter of a century of the Internet

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  • Happy Birthday Internet: How online marketing has evolved

    The Internet has changed a lot over the years, and while online marketing may have become more sophisticated, many of the principles remain the same.

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  • Building an effective, thorough (but not boring) FAQ page

    A good FAQ page can help brands achieve their goals. Check out these top tips for making sure your FAQ page leaves no questions unanswered.

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  • My Five #197

    An Olympic count down features in this week’s My Five, plus: Meet Google’s all-new video calling and social media’s latest challange.

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  • Taking a digital detox; my experience so far

    Ofcom research prompts my ‘switch off’ season and the surprising finds from halfway through my digital detox experiment.

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  • Elevenses roundup; reporting for success

    In this “Elevenses” episode, Googlers Stephen and Richard reveal how utilising audience behaviour information identifies opportunities for targeting returning visitors to maximise conversions, with a few handy reports.

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