Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Domain Authority: Vanity metric or meaningful measure?

    We look at the origin of the domain authority, its value as a performance metric and why you shouldn’t lose sleep over a fluctuating DA score.

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  • Video Marketing: How to leverage it for massive growth in 2018

    Guest writer, Brian Schofield, discusses the impact of video marketing and how to incorporate it into your own strategy.

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  • My Five #296

    It’s a Facebook-heavy My Five this week. Doubling its office space in London and promising to end advertising discrimination in the US, all whilst its stock price nosedives big time!

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  • Google Chrome 68 and HTTPS site migration

    The time has come to migrate from HTTP to HTTPS before your site takes an SEO right hook from Google, leaving you hanging on the ropes, fighting for the organic scraps your competitors leave behind.

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  • My Five #295

    A Google-heavy My Five this week. Good news and (very) expensive news for the search giant. Also a sad farewell to one of the few.

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  • The latest Google AdWords (and other PPC) updates – June and July 2018

    Yes, it’s the PPC update. And yes, it has dog pictures. You can peek if you want, but you’re only ruining it for yourself.

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  • My Five #294

    Wondrous Wimbledon, Turbulent Tweets, and a Bus Battle that’ll crack you up, it’s this week’s My Five roundup.

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  • 5 top marketing tips we can all learn from Love Island 2018

    How ever you feel about it, Love Island has most of the nation under its spell. Here’s 5 top marketing tips we can all learn from the show.

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  • Ikea rises above football rioters with gracious Twitter response

    Ikea’s stylish response on Twitter after hooligans destroy a London store reassures us that the beautiful game is still a gentleman’s sport.

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  • How to leverage Facebook ads in 2018

    Guest author, Rae Steinbach, shares her tips for ensuring your Facebook ads stand out from the rest.

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  • My Five #293

    In this week’s My Five we’re naming and shaming copycats on Twitter, Putin tickles the ivories and something’s shunted Uranus.

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  • Should you convert your Instagram account to a business account?

    Unsure whether to switch your Instagram profile to a business account? Here’s why making the jump could massively improve your social media strategy.

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