Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • The three latest updates to Google Shopping and Hotel Ads

    Free Google shopping listings, a new “curbside pickup” feature and new bidding strategy for Hotel ads. Find out all about these new updates here.

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  • My Five #387

    It’s an almost coronavirus free My Five this week as we look at the new Google algorithm update, Bud brings back a classic ad, and CashNetUSA ask what kids keep in their pockets?

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  • Why micro influencers are the future of influencer marketing

    Gone are the days of working with the biggest influencers around. We take a look at why micro influencers are the future of influencer marketing.

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  • My Five #386

    Yet another Corona heavy news week including new games, both good and bad, apps, superheroes and a guy caught on TV with his pants down.

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  • Meaningful customer interactions are more important than ever

    Amid COVID-19 lockdown, digital must replace human interaction. Brands should reach out to their customers in meaningful and relevant ways to resonate.

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  • My Five #385

    Time for another coronavirus-heavy My Five, where Google gets generous, bots replace humans on Zoom calls, and idiots burn down mobile phone masts.

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  • What is the difference between PR and SEO outreach?

    The PR and SEO worlds often collide when building relationships with various publications and websites. We take a look at what separates SEO and PR outreach.

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  • My Five #384

    Another week of lockdown done already? Where does the time go? I’ll tell ya: nowhere. Luckily, there’s been plenty going on online to keep us entertained this week.

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  • A Lockdown Update

    A quick update on what we have been up to during the lockdown. There are lots of positives and masses of opportunities during these troubled times.

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  • My Five #383

    In a world where everything is a bit rubbish at the moment, we take a look at some of the brands and individuals who are trying to keep everyone smiling.

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  • Using Demographics and Interests reports in Google Analytics

    Want to find out how to build audiences based on visitor demographics and interests? Google Analytics is a great place to start.

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  • My Five #382

    It’s the Lockdown edition of My Five this week, and yes, it is COVID-19 heavy once more. But it’s not all doom and gloom in the world of digital marketing!

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