Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • 7 Reasons why you should always link Google AdWords and Analytics

    Here are just some of the reasons why you should ensure your Google AdWords account is fully linked to your Analytics account.

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  • Social media in the army

    The Digital Brew : Episode 2. We chat to Colonel Mike Shervington OBE about how social media has impacted the lives of soldiers and their commanders.

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  • My Five #230

    Discovering what kids consider to be cool, pretty pixels, pretend ponies, a confused protest, and an eggy mess. It’s My Five time.

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  • 5 tips to boost your influence on social media

    Having a huge social media following means nothing if no one reads your content. Check out these 5 tips to increase your social media influence.

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  • The past, the present & the future of mobile apps

    The Digital Brew : Episode 1. We chat about the evolution of mobile app development. What are the pros and cons of native apps v web and what does the future look like for mobile apps?

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  • Snapchat, Instagram, and Facebook Stories – How can brands capitalise?

    Snapchat launched its Stories feature back in 2013, with Instagram and Facebook jumping on the bandwagon more recently. So why is it so popular, and how can brands capitalise on this?

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  • My Five #229

    A lost shark, a rubbish statue, and a Coca-Cola story that’ll put you right off your lunch. It’s all happened this week and it’s here in My Five.

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  • 7 SEO basics every copywriter needs to know about

    Copywriting efforts will be wasted if nobody can actually find your pages. Check out these 7 SEO considerations to make your content stand out.

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  • Now Google’s getting rid of exact match keywords. What will it do next?!

    Google’s loosening the targeting for exact match keywords by ignoring function words and including reordering, but what are the implications for advertisers?

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  • My Five #228

    Taking hats off to the pope, being brutally honest, confessing guilty pleasures, and a generous helping of Oxford commas. It’s time for this week’s My Five.

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  • Blogger outreach and content strategy – even more top tips

    Ready for some sweet outreach? Armed with these handy tips, some creative ideas, and a thick skin, you’ll be well on the way to crafting the perfect pitch email.

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  • Getting started with a social CRM strategy

    It’s vital to know what customers are saying about your brand in order to provide support and also to engage with them. This is where social CRM comes in.

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