Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • The dust settles on Google Instant

    Less than a week on and it seems Google Instant increases impressions and CTR, but is this functionality applicable to all search queries?

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    Joe Friedlein

  • Google Instant – would you like it caffeinated sir?

    Google to speed up the rate at which we search with updated SERPs as you type. Will this prove valuable or distracting? Have you seen it yet?

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    Joe Friedlein

  • Eric Schmidt outlines a speedy future for Google

    Never underestimate the importance of fast – Eric Schmidt talks technological advances, personalised search & mobile growth. See the keynote.

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    Joe Friedlein

  • A step backwards for Google?

    Evidence suggests multiple results for the same domain in SERPs – but only in the US. Is this a good thing? Should one site dominate search?

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    Joe Friedlein

  • Recruiting again…

    SEO experience? Looking to work in a friendly, fast-paced environment? Got what it takes to excel as an SEO Manager? Get in touch today!

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    Joe Friedlein

  • Google’s updated keyword tool makes it out of beta

    Our obsession with Keyword Research continues: Beta trials of Google’s new keyword tool are coming to an end and the new design is great.

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    Joe Friedlein

  • Is this Google’s annus horriblis?

    Development of Google Wave comes to an end. But Why? Were we not ready for it, or was the collaboration tool just too complicated to use?

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    Joe Friedlein

  • What is the difference between SEO and PR?

    SEO today calls for a blend of technical and marketing knowledge but a ‘PR Brain’ should help you identify content worth shouting about.

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    Joe Friedlein

  • SMEs failing at SEO

    SEO SOS: The State of UK Business Websites 2010 study shows SMEs are failing when it comes to SEO – 12% of sites aren’t even being indexed!

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    Joe Friedlein

  • Yahoo! and bing are now officially bed partners in the US

    Yahoo! to be powered by Microsoft by September 2010? But will the new partnership be a match for Google? Read on to see what we think.

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    Joe Friedlein

  • The ‘slightly broad’ concept rolls out across the globe

    It wasn’t very long ago at all that we were talking about the ‘slightly broad match’ concept, but it appears to have been a winner and Google has just announced that it is rolling out the feature acoss most languages globally. As a general rule, we stay clear of broad match in our PPC campaigns, […]

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    Joe Friedlein

  • Does white hat SEO work for competitive industries?

    White Hat SEO and competing with the big boys – is it possible without black hat arts? Matt Cutts asks if your tactics stand the test of time

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    Joe Friedlein