14 useful iPhone apps for the web marketer

A list of 14 iPhone apps for social media, SEM, Analytics and blogging

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Because you can’t always be at your desk, it’s important you have access to the tools and information you need when you’re out and about.

The list below highlights the best apps available to turn your iPhone in to portable marking machine.

Best apps for social media

Facebook ( free )

facebook app

The Facebook for iPhone app is Facebook page managers who are always on the go
Post to your pages’ wall wherever you are

  • Upload text or photos straight from your camera roll
  • View comments, likes and wall posts on your page
  • Follow your favourite pages
  • Supports Groups
  • Packs all the standard Facebook features – access your profile page, manage friends read and send messages, view events and notes and chat live with friends

Average iTunes Store rating – 4/5


TweetDeck ( free )

tweet app
Arguably the best Twitter app on the market. Users of Tweetdeck for desktop will find this app particularly useful because of the ability to sync columns with your desktop machine.

  • Manage multiple accounts
  • Simple navigation and user friendly interface
  • Sync existing columns between desktop and iPhone
  • Follow real-time searches
  • ‘Quick follow’ feature lets you follow people – useful when meeting new people
  • Manage multiple accounts

Average iTunes Store rating – 4.5/5


LinkedIn ( free )

linkedin app
Puts your professional network in the palm of your hand. For those who use LinkedIn regularly, this is an essential download.

  • Connect instantly with other LinkedIn users
  • Check your connections’ profile updates, update your own status, monitor discussions, access your connections list, check your inbox and respond to correspondence and manage invitations
  • ‘Buzz’ feature lets you keep track of what people are saying on Twitter

Average iTunes Store rating – 3/5


Skype ( free )

skype app
Send messages, Make and receive calls with your Skype contacts, anywhere in the world.

  • Enables 3G or WIFI calling
  • It’s not completely free – operator charges usually apply

Average iTunes Store rating – 4.5/5


Ego ( £1.19 )

ego app
A great app for the stat junkie that puts all of your web statistics in one place.

  • Supports services – Ember, FeedBurner, Google Analytics, Mint 2, SquareSapce, Tumblr, Vimeo and Twitter
  • Great interface and slick design
  • Ego is continuing to add widgets for other services, including Flickr

Average iTunes Store rating – 4.5/5

Best apps for SEM & Analytics

Analytics Pro ( £3.99 )

analytics app
A super slick all in one analytics app with features galore. An essential purchase for all web marketers and well worth every penny of the £3.99 price tag

  • Manage multiple Google Analytics accounts and profiles
  • Multiple graphs and data for all metrics
  • Concise summary reports
  • E-commerce stats
  • Supports goal setting

Average iTunes Store rating – 4.5/5


Bam Analytics Pro ( £1.19 )

bam app
Another analytics app that uses the Google Analytics API to retrieve analytics data

  • Manage multiple accounts and profiles
  • Export reports via CMS, XML & email
  • Access to over 65 reports
  • Create custom reports on the fly

Average iTunes store rating – 4/5


SEO Search Ranking ( £1.19 )

seo app
Search Engine Ranking allows you to monitor your search engine ranking (SERP)

  • Supports unlimited keywords
  • Supports unlimited websites
  • Only displays results for Google at this time

Average iTunes store rating – 4/5


chartbeat ( free )

chartbeat app
Chartbeat is the app for subscribers of the chartbeat real-time analytics service for websites

  • Real-time analytics
  • SMS & email alerts for when traffic spikes or slows
  • Keep track of product launches and viral activity

Average iTunes store rating – 3.5/5

Best apps for blogging & CMS


WordPress ( free )

word app
Manage and moderate your WordPress account wherever you are. Had some initial teething problems but the latest version seems to have fixed most of them. This is a great app for the avid blogger

  • Create and edit posts from your iPhone
  • Allows uploading of images or videos
  • Moderate and reply comments – for popular posts, you can quickly bulk moderate comments
  • Location mapping

Average iTunes store rating – 3/5


Statistics for WordPress ( £1.79 )

stats fow wp app
Statistics and analytics for WordPress powered sites

  • Multiple site support
  • Top posts and pages info
  • Search terms
  • Clicked links
  • Offline access to previously viewed data
  • Requires WordPress stats plugin

Average iTunes store rating – 3/5


Tumblr ( free )

tumblr app
Because not everyone uses WordPress, this is a handy little app for managing Tumblr – the popular blog-come-social networking site

  • Post text, photos, video, links, quotes or audio to your profile
  • Good search feature for searching across Tumblr
  • Advanced post options including queue, save for later, publish on date and post to Twitter

Average iTunes Store rating – 4.5/5


BlogPress ( £1.79 )

blogpress app
Blogging app that supports multiple platforms and integrates with your social media profiles

  • Supports major platforms, including – Blogger/BlogSpot, WordPress, MSN Live Spaces, TypePad, Tumblr, Joomla, SquareSpace & Live Journal
  • Twitter and Facebook integration
  • Autosave drafts
  • Upload the same post to multiple accounts at once

Average iTunes Store rating – 3/5


FTP On The Go PRO ( £5.99 )

ftp app

View and edit HTML/CSS/JS/PHP/ASP, or other files on your server with its built in editor to change your website from anywhere

  • Browse, upload, and download from your FTP server
  • Download, edit and upload text files
  • Build-in web browser
  • View images and documents (JPG, PDF, DOC, XLS, PPT, etc)
  • Supports advanced FTP features, like compression for data transfers

Average iTunes store rating – 3/5


Please note that all prices and ratings were taken from the iTunes store in November 2010 – these may well have changed at your time of reading.

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