Author: Victoria Spall

Victoria Spall
  • Guide to Google Organic SERPs 2021

    Google’s search engine results page (SERPs) have changed a lot over the years. As of 2021, these are the main Google organic SERPs you’re likely to see, and why.

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  • My Five #420

    The second week of 2021 turned out to be a riot, didn’t it? Find out why Parler and Facebook are on the naughty step as a result.

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  • Do I need to switch to Google Analytics 4 (GA4)?

    You may have noticed a new addition to the admin section under Property in Google Analytics – ‘GA4 Setup Assistant’. What exactly is it, and do you need to switch?

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  • My Five #415

    In today’s My Five, nature Grandpa ditches Instagram, TikTok says seizure later to flashing videos, and it all ends in tiers for those living in the UK.

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  • Google Page Experience Update – What you need to know

    As of May 2021, page experience signals will be part of Google’s ranking algorithm. Find out what this means, and why it matters.

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  • My Five #410

    We’re getting a wee bit saucy in this week’s My Five, which features the censorship of women’s bodies, craving the warmth of human flesh, and an unfortunate Zoom incident.

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  • Skills needed for a career in digital marketing

    If you’re considering a career in digital marketing and want to know what skills you need, you’ve come to the right place.

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  • My Five #403

    In this week’s My Five, we’re told to go back to the office, BoJo lies on his CV, and David Blaine attempts to leave this godforsaken planet.

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  • My Five #397

    Follow me down the rabbit hole in this week’s My Five, with QAnon conspiracy theories, the weird world of McInfluencers, and accusations of TikTok being used to spy on us.

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  • Google retail site analysis tool – Grow My Store

    Grow My Store, a retail site analysis tool by Google, claims to reveal how a website performs against its competitors, with recommendations on what to improve. But is it any good?

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  • My Five #390

    Cor, that time again, is it? It’s a fib-heavy My Five this Friday. But don’t worry – the internet is here to fight it. Go internet!

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  • Setting up LinkedIn Conversation Ads

    Ooh, LinkedIn has launched ‘Conversation Ads’. But what the heck are they, and how do you go about using them?

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