Author: Victoria Spall

Victoria Spall
  • Using LinkedIn Ads data to find prospects

    Want to find out more about your potential customers? LinkedIn Campaign Manager is where it’s at if you want to dig into demographics, and analyse this data to find new prospects.

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  • My Five #461

    In today’s My Five, Meta tries to do better, an Instagram scam is revealed, and something fishy happens to a well known angling site.

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  • Google Ads is shifting toward automation

    Google Ads is shifting toward automation, alleging that it improves campaign performance. But does it?

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  • My Five #456

    In this week’s My Five, we decide if we can be ourselves, Twitter asks if you are up for having a barney, and Mark Zuckerberg has a cry (probably).

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  • Filling the third party cookie gap

    Third party cookies are in the process of being phased out, so what can marketers do now to plug the gap?

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  • My Five #449

    In this week’s My Five, Twitter tests the truth, TikTok stars reveal how much moolah they are raking in, and we appreciate some cool cats.

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  • Broad match modified keywords in Google Ads are gone

    It’s no longer possible to add new Broad Match Modified keywords to Google Ads accounts. So what are our options?

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  • My Five #445

    In today’s My Five, Clubhouse opens its doors, Twitter tests a new feature, and the Global Emoji Trend Report reveals which emoji to avoid if you’re after some sexy time.

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  • Google delays plans to phase out third-party cookies

    AdTech platforms and publishers have welcomed the news, as they now have additional time to get to grips with the new technologies being developed to fill the void.

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  • My Five #440

    Woohoo! It’s My Five time. BrewDog is back in the news for all the wrong reasons (again), Instagram creators get new features, and European kickball begins.

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  • Building a brand that connects with its audience

    Throughout the pandemic, many brands recognised the basic human desire to forge and maintain connections – and have been able to capitalise on it as a result.

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  • My Five #435

    Google Ads scams, a metalcore band, and Trump launching his own social media platform (sort of). It’s all in this week’s My Five.

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