Author: Victoria Spall

Are you seeing a lot of ‘Other’ search term data in your Google Ads campaigns? Here’s why, and what (to an extent) you can do about it.

If your business is using Google Ads for remarketing to customers in the EEA/UK, you need to update to Google Consent Mode v2. Here’s why.

Is Google’s AI chatbot any good at helping to set up a new Search ad campaign? I tried the tool in beta to find out.

When planning for the year ahead, it can be tempting to go bigger and better with your marketing strategy. But should you?

Find out what Pinterest has predicted will be trending in 2024, and how marketers can prepare to leverage it.

Google doesn’t seem to be able to detect content that has been scraped and then reworked using AI. Or maybe it can, and just doesn’t care. What does this mean for the SEO industry?

Google announced three major changes in its November 2023 Search Update – some good, and some potentially very bad for digital marketers.

With higher-than-usual demand expected on this year’s Black Friday and Cyber Monday, what should brands be doing to prepare?

Twitter/X has announced that it plans to outsource some of its ad space to the Google Display Network (GDN). Should advertisers be excited about this?

Were you as puzzled as I was when GA4 started showing duplicate events with a number 2 appended to them? Here’s how to fix it.

As agencies and in-house marketers prepare to compile monthly reports, GA4 presents them with a number of data and reporting issues. Find out what they are, and what you can do to fix (some) of them.

GDN campaigns can work well, but you may find you’re not getting the results you were hoping for if your campaigns are not well-optimised.