Author: Victoria Spall

What do the latest updates to YouTube mean for brands, creators, and users?

Now that Google AI Overviews (AIOs) have arrived in the UK, have the results improved, and what impact will it have on SEO?

Do we need generative AI in Google Ads? I tried it out, so you don’t have to.

If you aren’t already looking at ways to reach your target audience via mobile devices, now’s the time to do so.

Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.

Google has finally rolled out its AI-powered overview in SERPs, known as Search Generative Experiences (SGE). And it’s not going well.

As AI becomes more and more advanced, there is a new problem emerging. The rise of AI spambots taking over social media.

Are you seeing a lot of ‘Other’ search term data in your Google Ads campaigns? Here’s why, and what (to an extent) you can do about it.

If your business is using Google Ads for remarketing to customers in the EEA/UK, you need to update to Google Consent Mode v2. Here’s why.

Is Google’s AI chatbot any good at helping to set up a new Search ad campaign? I tried the tool in beta to find out.

When planning for the year ahead, it can be tempting to go bigger and better with your marketing strategy. But should you?

Find out what Pinterest has predicted will be trending in 2024, and how marketers can prepare to leverage it.