Author: Victoria Spall

‘Exact match’ hasn’t meant ‘exact’ for a while now. But Google Ads is really winding me up by showing ads for completely irrelevent search terms.

Fed up of not knowing where your Performance Max ads are showing? Learn how to find and exclude placements to better optimise your Google Performance Max campaigns.

More AI, fewer policies to protect users. More hate speech, less accountability. Is it just me, or are social media platforms getting worse?

What is parasite SEO, and why, following an update to Google’s spam policies, are some major sites no longer ranking?

SEO is an important consideration when redesigning a website. Understand the risks of a website migration not being managed correctly.

What do the latest updates to YouTube mean for brands, creators, and users?

Now that Google AI Overviews (AIOs) have arrived in the UK, have the results improved, and what impact will it have on SEO?

Do we need generative AI in Google Ads? I tried it out, so you don’t have to.

If you aren’t already looking at ways to reach your target audience via mobile devices, now’s the time to do so.

Google Ads has started introducing ‘Automatically Created Assets’, yet another feature literally nobody asked for. Opt in at your peril.

Google has finally rolled out its AI-powered overview in SERPs, known as Search Generative Experiences (SGE). And it’s not going well.

As AI becomes more and more advanced, there is a new problem emerging. The rise of AI spambots taking over social media.