Google is going all in on AI.
After months of testing, Google has finally rolled out its AI-powered overview in SERPs, known as Search Generative Experiences (SGE). And it’s not going well.
it’s very impressive how the obnoxious Google AI thing at the top of all search results now is unconditionally wrong at interpreting what the question was while also delivering new, entirely wrong answers to the question it made up
— Lead Actor from Pixar’s Sodas (@ByYourLogic) May 15, 2024
What’s the issue with Google’s AI results in SERPs?
In the past week or so, searches for ‘how to turn off Google AI results’ and similar terms, have exploded.
Additionally, there has been an increase in alternative search engines, especially DuckDuckGo.
Not only that, someone has created a Chrome plugin to disable AI results in SERPs. While it is possible t