Since Google Ads phased out Expanded Text Ads in favour of Responsive Search Ads, we’ve had less and less control over what ad copy we serve, as unless you pin ad copy (which often reduces your ad strength rating), you’re at the mercy of Google to decide which headlines and descriptions it’s going to show most frequently.
I’ve always found this to be frustrating, as you spend the time and effort creating unique headlines and descriptions, only for users to never see them. Plus, the reporting is rubbish, especially if your ads don’t generate a lot of impressions.
If that wasn’t bad enough, Google Ads has started introducing ‘Automatically Created Assets’. And it’s not obvious how to find how to turn this feature off.
I stumbled across it by chance while trying to get my head around the new interface (which I also hate BTW) when changing a bid strategy on a campaign.
Campaign Settings are now on a tab above the table, as shown below.
Once you’ve selected the campaign you want to edit, if you scroll down far enough, you’ll see an option called ‘Change automatically created assets’. What’s this, I thought.
After clicking the menu item, you’ll see this box: