Author: Victoria Spall

Victoria Spall
  • Partnering with creatives to make a memorable campaign

    Want to introduce some creative flair into your marketing campaign? Artists, musicians and designers that align with your brand can help bring your ideas to life.

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  • Changes to AdWords bid strategy and text ads on the way

    In the May 2016 Google Performance Summit, some significant changes to AdWords were announced during the ‘Google Ads & Analytics Innovations Keynote’

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  • My Five #185

    A blow for camp Brexit, some serious turtle power, barking mad latex clad chaps, towels, and a Google summit all feature in this week’s #MyFive.

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  • What is negative SEO, and how can I prevent it?

    Put simply, negative SEO is a way of using tactics that can harm your website in the hope that how it performs in organic search is affected. Find out what to do if you do fall victim to an attack.

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  • AdWords interface gets a makeover and more changes to Google Shopping

    In a packed Google Partners Elevenses last week, Google revealed changes to the AdWords interface, and even more changes to Google Shopping for some retailers.

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  • SEO Competitor Analysis – Part Two

    Find out how to conduct a SEO competitor analysis to help you identify opportunities in your niche and beat the competition!

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  • My Five #174

    This week’s My Five features updates from Google, creepy notes, inequality, and not one, but two terrifying yellow characters for your enjoyment. Shazam!

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  • SEO Competitor Analysis – Part One

    Want to know how to beat your online competitors, but are not sure where to start? Find out here!

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  • Is personalisation in marketing always best?

    Personalisation in marketing offers a tailored user experience to encourage conversion. Do retailers risk losing sales by tailoring their marketing too much?

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  • Should you redesign your website?

    Investing in a new website can be costly, so it’s important to consider whether giving your site a facelift will be beneficial for your business and your users.

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  • My Five #165

    Mysterious updates, snooping, and sad times as two great men with distinctive voices say goodbye to planet Earth. It’s all in this week’s My Five.

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  • How online fashion retailers can build their brand through collaboration

    Collaboration is key when it comes to marketing a fashion brand online.

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