Author: Victoria Spall

Put simply, negative SEO is a way of using tactics that can harm your website in the hope that how it performs in organic search is affected. Find out what to do if you do fall victim to an attack.

In a packed Google Partners Elevenses last week, Google revealed changes to the AdWords interface, and even more changes to Google Shopping for some retailers.

Find out how to conduct a SEO competitor analysis to help you identify opportunities in your niche and beat the competition!

This week’s My Five features updates from Google, creepy notes, inequality, and not one, but two terrifying yellow characters for your enjoyment. Shazam!

Want to know how to beat your online competitors, but are not sure where to start? Find out here!

Personalisation in marketing offers a tailored user experience to encourage conversion. Do retailers risk losing sales by tailoring their marketing too much?

Investing in a new website can be costly, so it’s important to consider whether giving your site a facelift will be beneficial for your business and your users.

Mysterious updates, snooping, and sad times as two great men with distinctive voices say goodbye to planet Earth. It’s all in this week’s My Five.

Collaboration is key when it comes to marketing a fashion brand online.

Be aware of SEO scammers making wild promises, and bear in mind that when it comes to digital marketing, you usually get what you pay for.

Want Christmas shoppers to love your site and buy loads of stuff? Make sure that your site is optimised and easy to use to rake in dollar dollar bills yo.

Emojis, Google Plus and – of course – Peace for Paris all feature in this week’s My Five courtesy of Victoria Spall.