Author: Victoria Spall

Snapchat launched its Stories feature back in 2013, with Instagram and Facebook jumping on the bandwagon more recently. So why is it so popular, and how can brands capitalise on this?

Introducing a fun and competitive element to your marketing strategy can help to engage users, grow a fanbase, and build brand loyalty.

Removing big meanies from the internet, poor attempts at cooking basic food, and Ice Cube confirming his parents are both made of ice. It’s My Five time.

Senior Account Manager Victoria Spall caught up with ReachForce to discuss SEO’s past, the current state of social media, and what’s next.

If the marketing budget won’t stretch to a few million quid, your business can still explore using video and influencers, but on a smaller scale.

Can you sort the real news from the fake? Neither can hundreds of thousands of people, and it’s causing big issues for digital marketers.

Monopoly, Mario and Michael Jackson faking that he knows how to fly a jetpack. Multiple childhood memories destroyed in this week’s #MyFive.

There is a lot to be said for the pages some businesses class as ‘boring’, like FAQ pages, about pages, and 404 pages. Improve them for UX wins.

In the final part of our FinTech series, Victoria shares a marketing strategy for growth that will engage your audience, and make the most of your traffic.

FinTech is a booming industry – but both startups and those more established are finding themselves engaged in a struggle to get noticed. Find out how to stand out in our three part series on digital marketing for FinTechs.

Shoppers have already begun to splash the cash ahead of the festive season. Check out our SEO and PPC tips to give your brand a boost online.

Say hi to Google’s latest ‘mobile-first’ innovation – Adwords Message Extensions. How can advertisers benefit from them, and how easy is it to set them up?