Author: Victoria Spall

Victoria Spall
  • Migrating to to https – is it worth it?

    https has been confirmed as a ranking signal by Google for some time, but is it worth making the switch, and will it actually improve visibility?

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  • My Five #230

    Discovering what kids consider to be cool, pretty pixels, pretend ponies, a confused protest, and an eggy mess. It’s My Five time.

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  • Snapchat, Instagram, and Facebook Stories – How can brands capitalise?

    Snapchat launched its Stories feature back in 2013, with Instagram and Facebook jumping on the bandwagon more recently. So why is it so popular, and how can brands capitalise on this?

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  • Introducing gamification to your marketing strategy

    Introducing a fun and competitive element to your marketing strategy can help to engage users, grow a fanbase, and build brand loyalty.

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  • My Five #225

    Removing big meanies from the internet, poor attempts at cooking basic food, and Ice Cube confirming his parents are both made of ice. It’s My Five time.

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  • The past, present, and future of digital marketing – interview with ReachForce

    Senior Account Manager Victoria Spall caught up with ReachForce to discuss SEO’s past, the current state of social media, and what’s next.

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  • Super Bowl ads inspiration – without the big budgets

    If the marketing budget won’t stretch to a few million quid, your business can still explore using video and influencers, but on a smaller scale.

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  • The impact of the post-truth era on digital marketing

    Can you sort the real news from the fake? Neither can hundreds of thousands of people, and it’s causing big issues for digital marketers.

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  • My Five #218

    Monopoly, Mario and Michael Jackson faking that he knows how to fly a jetpack. Multiple childhood memories destroyed in this week’s #MyFive.

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  • Livening up boring webpages

    There is a lot to be said for the pages some businesses class as ‘boring’, like FAQ pages, about pages, and 404 pages. Improve them for UX wins.

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  • 10 marketing essentials to grow your FinTech

    In the final part of our FinTech series, Victoria shares a marketing strategy for growth that will engage your audience, and make the most of your traffic.

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  • Digital marketing for FinTech companies

    FinTech is a booming industry – but both startups and those more established are finding themselves engaged in a struggle to get noticed. Find out how to stand out in our three part series on digital marketing for FinTechs.

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