In the May 2016 Google Performance Summit, some significant changes to AdWords were announced during the ‘Google Ads & Analytics Innovations Keynote’
Author: Victoria Spall
My Five #185
A blow for camp Brexit, some serious turtle power, barking mad latex clad chaps, towels, and a Google summit all feature in this week’s #MyFive.
What is negative SEO, and how can I prevent it?
Put simply, negative SEO is a way of using tactics that can harm your website in the hope that how it performs in organic search is affected. Find out what to do if you do fall victim to an attack.
AdWords interface gets a makeover and more changes to Google Shopping
In a packed Google Partners Elevenses last week, Google revealed changes to the AdWords interface, and even more changes to Google Shopping for some retailers.
SEO Competitor Analysis – Part Two
Find out how to conduct a SEO competitor analysis to help you identify opportunities in your niche and beat the competition!
My Five #174
This week’s My Five features updates from Google, creepy notes, inequality, and not one, but two terrifying yellow characters for your enjoyment. Shazam!
SEO Competitor Analysis – Part One
Want to know how to beat your online competitors, but are not sure where to start? Find out here!
Is personalisation in marketing always best?
Personalisation in marketing offers a tailored user experience to encourage conversion. Do retailers risk losing sales by tailoring their marketing too much?
Should you redesign your website?
Investing in a new website can be costly, so it’s important to consider whether giving your site a facelift will be beneficial for your business and your users.
My Five #165
Mysterious updates, snooping, and sad times as two great men with distinctive voices say goodbye to planet Earth. It’s all in this week’s My Five.
How online fashion retailers can build their brand through collaboration
Collaboration is key when it comes to marketing a fashion brand online.
Get thousands of visits to your website overnight
Be aware of SEO scammers making wild promises, and bear in mind that when it comes to digital marketing, you usually get what you pay for.