The Internet has changed a lot over the years, and while online marketing may have become more sophisticated, many of the principles remain the same.
Author: Victoria Spall
Browser Media’s resident geek with ten years account management experience under my belt.
Fell in love with the fast-paced world of digital marketing, and I’ve never looked back.
I’m a massive anime nerd, avid wonky punk listener, and roast dinner connoisseur.
My Five #195
Copycats, cats that are hard to spot, dead cats, dyed dogs, and two things about cows. It’s all in this week’s unintentionally animal-themed MyFive
Google rolling out more mobile features for retail and travel industries
As mobile search continues to increase, Google is set to roll out some fabby new features to help users and advertisers meet this demand.
Partnering with creatives to make a memorable campaign
Want to introduce some creative flair into your marketing campaign? Artists, musicians and designers that align with your brand can help bring your ideas to life.
Changes to AdWords bid strategy and text ads on the way
In the May 2016 Google Performance Summit, some significant changes to AdWords were announced during the ‘Google Ads & Analytics Innovations Keynote’
My Five #185
A blow for camp Brexit, some serious turtle power, barking mad latex clad chaps, towels, and a Google summit all feature in this week’s #MyFive.
What is negative SEO, and how can I prevent it?
Put simply, negative SEO is a way of using tactics that can harm your website in the hope that how it performs in organic search is affected. Find out what to do if you do fall victim to an attack.
AdWords interface gets a makeover and more changes to Google Shopping
In a packed Google Partners Elevenses last week, Google revealed changes to the AdWords interface, and even more changes to Google Shopping for some retailers.
SEO Competitor Analysis – Part Two
Find out how to conduct a SEO competitor analysis to help you identify opportunities in your niche and beat the competition!
My Five #174
This week’s My Five features updates from Google, creepy notes, inequality, and not one, but two terrifying yellow characters for your enjoyment. Shazam!
SEO Competitor Analysis – Part One
Want to know how to beat your online competitors, but are not sure where to start? Find out here!
Is personalisation in marketing always best?
Personalisation in marketing offers a tailored user experience to encourage conversion. Do retailers risk losing sales by tailoring their marketing too much?