Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Vic.
1. Introducing Google 360 Suite
Google has released a limited beta of Google 360 Suite – a mega version of Google Analytics that (according to them) can do all of this jazzy stuff:
- See the complete customer journey. Marketers require full visibility and context to see what’s really happening across all customer touchpoints, devices, and channels.
- Useful insights, not just more data. Marketers need enormous computing power, data science and smart algorithms, all working together to quickly make sense of data for them. In other words, built-in intelligence to do the heavy lifting for marketers and make insights easy to see.
- Enable better sharing within your organization. Marketers seek to put insights into everyone’s hands and get the whole company on the same page — resulting in stronger cross-functional goals and smarter decision-making.
- Deliver engaging experiences to the right people. Marketers want to make their brand immediately useful to consumers. With integrations across multiple Google technologies, the suite products not only work well together, but also with other products, including AdWords, DoubleClick, and 3rd-party platforms — enabling marketers to take immediate action and drive business impact.
This is only going to be available to Google Analytics Premium and Adometry users, so unless you are a massive brand, don’t get too excited – it’s unlikely you’ll ever be able to use the new platform.
2. Not a GOOD feeling
GOOD has published a video highlighting global inequality. Based on data from the CIA’s World Factbook, some clever maths person has calculated what the world would look like if it was made up of only 100 people.
If the world’s population was shrunk down to 100 people, 13 people are without access to clean water, and 23 would have no shelter. Shockingly, just one person would control 50% of the money. Eeesh.
3. The creepy, yet touching, world of Twitter
When I moved into my new home, one of my friends had written ‘hello’ on an egg and left it on my windowsill. This creeped me out as, for months, I had no idea who put the egg there.
This guy moved into a new house and was opening up the fireplace when he found a slightly unnerving note, and tracked down the person who left it with rather lovely results:
4. You’ll like this, not a lot, but you’ll like it.
If you were a child of the 80s, you’ll remember The Paul Daniels Magic Show well. I flipping loved it. I remember him doing magic tricks that blew my tiny mind. He was also the genius behind Wizbit – a demented looking yellow cone with eyebrows that detach from his face. Ah, memories.
Paul Daniels died this week, and he really was a memorable part of my childhood (as was the lovely Debbie McGee). NME did a round-up of some of his most awesome moments, which is well worth a ganders too.
Rest in peace, Magic Man!
5. Kingsley meets his queen
For those of you unfamiliar with Kingsley, he’s the Partick Thistle mascot, designed by David Shrigley. He looks like this, and he was on the lookout for love:
— Kingsley (@ThistleMascot) February 12, 2016
He went on a date with a lovely human woman and they had a great time.
— Tommy Taylor (@TommyTaylorPTFC) March 12, 2016
— Kingsley (@ThistleMascot) March 12, 2016