Author: Victoria Spall

Victoria Spall
  • My Five #248

    It’s been a pretty bleak week; big ben goes out with a bong, the public are misbehaving again, and Bonnie Tyler is in an eclipse. It’s My Five time.

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  • My Five #243

    A rocky week for US politics, a terrifying look into the secret things people Google, and a meaty delicacy all feature in this week’s #MyFive.

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  • The three Cs of AdWords – create, complement, capture

    This week, Google went back to basics in its bi-weekly Elevenses stream, covering three important components that make great ad groups.

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  • Improving crawl efficiency

    The content on the site is great. There are plenty of high-quality links. So why isn’t my site ranking? Poor crawlability could be the issue.

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  • Brand guidelines – are they important for SMEs?

    Brand guidelines are usually associated with major brands and corporates, but it’s just as important for SMEs to have a clear identity too.

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  • Migrating to to https – is it worth it?

    https has been confirmed as a ranking signal by Google for some time, but is it worth making the switch, and will it actually improve visibility?

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  • My Five #230

    Discovering what kids consider to be cool, pretty pixels, pretend ponies, a confused protest, and an eggy mess. It’s My Five time.

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  • Snapchat, Instagram, and Facebook Stories – How can brands capitalise?

    Snapchat launched its Stories feature back in 2013, with Instagram and Facebook jumping on the bandwagon more recently. So why is it so popular, and how can brands capitalise on this?

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  • Introducing gamification to your marketing strategy

    Introducing a fun and competitive element to your marketing strategy can help to engage users, grow a fanbase, and build brand loyalty.

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  • My Five #225

    Removing big meanies from the internet, poor attempts at cooking basic food, and Ice Cube confirming his parents are both made of ice. It’s My Five time.

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  • The past, present, and future of digital marketing – interview with ReachForce

    Senior Account Manager Victoria Spall caught up with ReachForce to discuss SEO’s past, the current state of social media, and what’s next.

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  • Super Bowl ads inspiration – without the big budgets

    If the marketing budget won’t stretch to a few million quid, your business can still explore using video and influencers, but on a smaller scale.

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