Author: Rosey Bowring

Dupes and knockoffs are rampant, but when does a seemingly good alternative product become a scam, and how can brands stand up against dupe scams?

What’s on the horizon for SEO in 2024? SEO professionals have shared their insights and predictions to help brands prepare for the coming year.

The past few weeks have been full of Christmas advertising. Are TV adverts the most effective strategy? And can smaller brands also make a big impact?

Dark patterns can effectively influence consumer behaviour. Here are some examples of dark patterns and reasons why they can be detrimental to brands.

There are a range of advertising options available in both online and print magazines and publications, all of which can be a beneficial tool for your brand.

We’re inviting junior and early years marketers into our vibrant Colchester office to meet and connect with like-minded people. We hope to see you there!

Streamline your 2024 social media strategy with insights and predictions from some of the industry’s greatest.

Instagram is a valuable tool that any business should be utilising. Here are some key statistics about the platform to help you get started with your strategy.

The frenzied race over AI continues with Meta announcing new AI experiences across its apps and devices, from an AI assistant to 28 unique chatbots.

In a digital world where social media has such a large presence, user-generated content is ripe. Here are seven reasons your brand should be leveraging UGC.

In Musk’s latest change to the platform, headlines and descriptions will be removed from shared links on X. Here’s what this means for marketers.

In a recent update, Google has reduced the visibility of two rich results. Here are some details on the new changes and what you may need to do next.