Author: Rosey Bowring

Are you looking for a career in digital marketing but don’t have any experience? Here’s how to learn digital marketing, from someone in their first marketing role!

LinkedIn newsletters are great for connecting and engaging with your audience. Here’s a rundown of the latest updates to the LinkedIn newsletter feature.

New research reveals how different generations use social media as a search engine. How should brands adapt their digital strategies to align with this trend?

A company blog is a valuable tool, but regular content is key. Here’s how to pick the best topics for your blog, with some blog post examples.

Good PR strategies can be hard to master. A new report by Cision has revealed what journalists want from PR professionals in 2024.

Best practice for landing pages: what is a landing page and what features contribute to a successful design?

April Fools Day can be an opportunity for brands to have harmless fun with their customers, but unfortunately, it doesn’t always end well for the business.

Salsify’s latest research looks into the consumer buying journey, highlighting trends for brands to leverage in their 2024 e-commerce strategies.

OpenAI has announced a new feature for its chatbot: ChatGPT Memory. Here’s everything you need to know about the upcoming changes to the AI.

Dupes and knockoffs are rampant, but when does a seemingly good alternative product become a scam, and how can brands stand up against dupe scams?

What’s on the horizon for SEO in 2024? SEO professionals have shared their insights and predictions to help brands prepare for the coming year.

The past few weeks have been full of Christmas advertising. Are TV adverts the most effective strategy? And can smaller brands also make a big impact?