Author: Rosey Bowring

Best practice for landing pages: what is a landing page and what features contribute to a successful design?

April Fools Day can be an opportunity for brands to have harmless fun with their customers, but unfortunately, it doesn’t always end well for the business.

Salsify’s latest research looks into the consumer buying journey, highlighting trends for brands to leverage in their 2024 e-commerce strategies.

OpenAI has announced a new feature for its chatbot: ChatGPT Memory. Here’s everything you need to know about the upcoming changes to the AI.

Dupes and knockoffs are rampant, but when does a seemingly good alternative product become a scam, and how can brands stand up against dupe scams?

What’s on the horizon for SEO in 2024? SEO professionals have shared their insights and predictions to help brands prepare for the coming year.

The past few weeks have been full of Christmas advertising. Are TV adverts the most effective strategy? And can smaller brands also make a big impact?

Dark patterns can effectively influence consumer behaviour. Here are some examples of dark patterns and reasons why they can be detrimental to brands.

There are a range of advertising options available in both online and print magazines and publications, all of which can be a beneficial tool for your brand.

We’re inviting junior and early years marketers into our vibrant Colchester office to meet and connect with like-minded people. We hope to see you there!

Streamline your 2024 social media strategy with insights and predictions from some of the industry’s greatest.

Instagram is a valuable tool that any business should be utilising. Here are some key statistics about the platform to help you get started with your strategy.