Author: Libby Bearman

This week’s My Five features some marvellous marketing, amusing online PR, and a little bit of potentially sinister SEO.

It’s tough to let your guard down online these days. Are you guilty of any of these howlers that are preventing users from trusting in your brand?

Competitor Analysis is an important part of the CRO planning process. Libby outlines its main role and the steps involved in conducting it.

A robotic dog, an athletic dog, Social Media updates, and Stories galore. It must be My Five.

The abandonment rate for shopping carts on mobile is much higher than for desktop. Fix it with trust signals, a smooth process, and honesty.

It’s beginning to look a lot like Christmas… well, it’s beginning to look a little bit like Christmas… so here’s a faintly festive MyFive.

How do you persuade your email list to read your sales emails? Here are some golden rules for writing emails that convert.

Swifty gets shifty and Macca’s gets Schwifty in this week’s MyFive roundup.

Struggling to see a return on the time you’ve invested in blogging for your business? Here’s some ideas to change all that.

Check out this season’s must-have space travel attire, coverage of the USA’s eclipse, and a little content copyright bickering. It’s My Five Time.

A site redesign should evolve over time using a behavioural science model of testing, observation, and application. Avoid UX disasters using CRO processes.

Your content helps the visitors to your website form an opinion of you, and as such, it’s step one in their journey to conversion – so why aren’t you testing it yet?