Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Libby.
1. No, 5G isn’t causing Coronavirus
I can’t believe this is a thing, but there are genuinely some people out there who believe that the coronavirus pandemic was caused by 5G towers.
On 26 March, the Daily Star published a report, which I refuse to link to, entitled “Fears 5G wifi networks could be acting as ‘accelerator’ for disease”.
Fortunately, the headline has now been changed to include the phrase ‘bizarre claim’ and now includes a statement from the UK government to clarify that there is ‘no convincing evidence that 5G is dangerous’.
2. Quarantine boredom
John Cleese has joined Instagram.
View this post on Instagram
I am excited. He’s also joined Cameo, if you’ve got a spare $200 knocking about.
3. One Minute Briefs: Social Distancing
The Drum’s One Minute Briefs encourage some outstanding thinking and creativity. The latest offering addressing the government guidelines around social distancing has thrown up some particularly great examples. That Guinness one’s great, but I really like this one for garlic gum!
— Ellie Hubble (@ellie_hubble) April 1, 2020
4. Marketing services will enjoy a healthy rebound
According to Sir Martin Sorrell, marketing can look forward to a ‘sharp recovery’ in Q4 after a terrible Q2 and a less terrible Q3:
“What we will see is an acceleration of what packaged goods firms were already doing. They will cut budgets and shift to digital.” – via prweek.com
COVID-19 is a global crisis, and recovery obviously won’t happen overnight, but an outlook like this coming from someone with such experience in sector does help one feel more confident that not only will we bounce back, but that we’ll do it quickly, and come back more efficient and more in-tune with consumers’ needs.
At Browser Media, we connect via Google Hangouts for a ‘Group Hug’ every morning. I think a lot of companies are doing it. So I’m sure this tech-fail will resonate with many:
my boss turned herself into a potato on our Microsoft teams meeting and can’t figure out how to turn the setting off, so she was just stuck like this the entire meeting pic.twitter.com/uHLgJUOsXk
— Rachele with an e but pronounced Rachel (@PettyClegg) March 30, 2020