Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Libby.
1. Captain Tom Moore
What started as a modest plight to raise £1,000 for NHS Charities Together has grown exponentially into the largest total ever raised in a single campaign on JustGiving’s site. 99 year old World War Two vet Captain Tom Moore zimmer-framed his way round a 25 meter loop in his garden 100 times in 10 lap sets to raise money and show appreciation for NHS staff who helped him through cancer and a broken hip. His aim was to complete the challenge before his 100th birthday on 30 April, which he totally smashed.
He also smashed his original target of £1k. At the time of publishing, he’s raised over £18million, and it’s still going up. Not to mention there’s been a new campaign set up to send him birthday wishes:
We want to give back to this Legend TOM @captaintommoore who has raised over One Million pound for our @NHSMillion – we are kindly asking all kids across the UK to make him a Virtual Birthday card to say thanks – here are the instructions #makeacardfortom Please all share #NHS pic.twitter.com/f8Ck8LQZwq
— Reegan Davies (@DaviesReegan) April 14, 2020
2. JustEat’s groundbreaking new concept…
… that is in no way a new concept…
Absolutely incredible innovation over at Just Eat where they have just invented the concept of a lunch break pic.twitter.com/cXIgaHbJqB
— Stevie Buckley (@StevieBuckley) April 15, 2020
… it’s a PR Fail. And the responses, as you might expect from such a PR Fail, are great:
Well, Paul Singer is certainly excited about this new “lunch break” concept. Defo going to try it out. If it works, he might try “breakfast” next. pic.twitter.com/leKGye8FUK
— Ron Craswell (@rcraswell) April 15, 2020
Oh, LinkedIn. Your content never ceases to entertain.
3. Sick news beat
The BBC’s “unapologetically flamboyant Welsh weatherman” isn’t just entertaining in front of a green screen, but also knows how to wow a crowd behind a drum kit. So this is how he coped this week when working from home:
— Owain Wyn Evans (@OwainWynEvans) April 15, 2020
And then, by the power of social media, there was more.
— Ashley Kingsley (@akinglives) April 15, 2020
Ashley Kingsley, a composer from Brighton, took it upon himself to tickle the ivories on top of Wyn Evans’ impressive percussion, thus inviting a chain reaction for more musical layers to be added. Hope Kingsley (and his business) gets the deserved recognition for jumping on a relevant, natural opportunity for exposure, and with such talent.
4. Marketing Week says there’s No Way Back
Marketing Week’s Russell Parsons chatted with Zoe Harris of GoCompare, Sam Taylor of Direct Line Group, and Craig Tuck of The Ozone Project addressing How the coronavirus crisis will impact digital marketing. From misinformation fatigue on social media to being more mindful of which sites ads are being shown, the panel explained how things have changed in the immediate, but also how we shouldn’t expect to return to the status quo in the future post-Covid-19. Because of how customers are leaning so heavily on their preferred platforms to consume media, and the frequency in which they’re doing it, digital marketers will have to continue to consider not only the tone of their marketing messages, but also the rate at which these messages are delivered.
The panel discussed how now, at a time when digital consumption is at a peak, customers want the brands they trust to be contextually relevant, they want their advertising to be genuinely useful, and they do not want to be chased around the internet, bombarded by pushy sales tactics. And no matter how some things might return to ‘normal’, there will be no way back from this kind of responsibility in marketing.
5. Play For The World
Don’t think Nike has ever gotten it wrong with an advertising campaign, has it? As someone who’s had to adapt to life without the gym, this latest campaign certainly resonates:
And the song? It’s a Process by Mychael Danna. Nice touch.
(Also lol at “To those playing in bedrooms”.)