Author: Kerry Sheahan

Copy guidelines don’t have to be painful. Here’s how to put together a document that’s useful and make sure it gets used.

I take a look at when to follow up, when not to follow up, and how to make your email feel less like a chase.

Are guest posts dead? They are if you call them guest posts. Here’s my advice for getting a better response to your article pitches.

17 tips for getting your award entries shortlisted, from checking out previous winners to making use of your supporting materials.

Believe it or not, product press releases aren’t always top of a journalist’s wish list. Here’s how to make them more interesting.

Find out what data your company already has that you could use for PR, and what to bear in mind along the way.

Whilst it can write a reasonably decent poem about badgers, ChatGPT can’t use up to date information or write with your company’s tone of voice in mind, amongst other things.

Find out how to resolve keyword cannibalisation issues and improve your organic search performance.

A brief guide to duplicate content in 2023: what causes it, what impact it has, and how close is too close.

Good editing is more than just proofreading. Here’s what to bear in mind when reviewing someone else’s content.

Being able to get your point across succinctly is essential for capturing and retaining your audience’s attention. Here are 5 tips:

Here’s what to look at if you’ve seen an unexpected spike in traffic.