Author: Kerry Sheahan

Social media platforms come up with more ways to get our money, Google mixes up the SERPs and the fuel shortage brings out the best in British humour. All in this week’s My Five.

There are few things that editors and journalists love more than new research, but if your budget won’t stretch, here’s how you can make use of free data.

Most good things must come to an end… Expanded Text Ads, LinkedIn Stories, but not the public ridiculing of Matt Hancock, which remains strong. All in this week’s My Five.

As well as the additional ranking opportunities that come from well optimised images, they also impact UX and page load times. Here are five areas to focus on.

It’s a social and search engine heavy My Five this week, with changes to Instagram targeting, a new link spam algorithm update and clarification around redirects.

Earning coverage and links from authoritative, relevant websites, is obviously a huge part of SEO, but what’s not always clear, is the time, effort and strategy that goes into it. This is partly because of the prevalence of tools that many SEOs use to target websites en masse on behalf of their clients, but done properly, it requires you to think about what you’re pitching, to whom, why, and when. In my opinion it’s worth it, but of course this approach is more labour intensive. You’re contacting each person individually on the good faith of your idea, knowing that more…

Google treats us to a frenzy of algo updates, we wave goodbye to broad match modifier, and we might need our eyes checked, but it looks like football’s coming home.

When it comes to SEO, inbound links get most of the attention – and rightly so – but what about outbound links? We look at how they add value to your site.

We take a look at the difference between follow and nofollow links, their impact on SEO, as well as Google’s guidelines on the matter.

SEOs can’t agree on H1 tags, we get a new Schema markup tool, and Core Web Vital scores are low ahead of the Page Experience update, in this week’s My Five.

There’s much discourse about the connection between PR and SEO but all too often these departments work in silo. Here’s the SEO data PR pros should be using.

In this week’s My Five, Facebook takes away Analytics, Google Search Console gives us regex filters, and we celebrate 16 years of Yahoo! Answers.